Bristol-Myers Squibb Co: OTC Healthcare - Market Research Reports - Research and Markets

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Bristol-Myers Squibb Co: OTC Healthcare

Description:

Our Bristol-Myers Squibb Co Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the OTC healthcare industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

We have over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai and Vilnius and a network of over 600 analysts worldwide, We have a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents:

Strategic Evaluation
SWOT Analysis
Prospects for the OTC Healthcare Business
Table 1 Bristol-Myers Squibb Co: World Sector Sales Performance by Value 2005
Table 2 Bristol-Myers Squibb Co: OTC Healthcare Regional Sales Performance by Value 2005
Corporate Overview
Strategic Objectives and Challenges
Operational and Distribution Strategies
Ownership Events
Pipeline
Summary 1 Bristol-Myers Squibb Co: Key Facts
Performance by Region and by Sector
OTC Healthcare Market Assessment
Analgesics
Vitamins and Dietary Supplements
Cough, Cold and Allergy (Hay Fever) Remedies
Digestive Remedies
Medicated Skin Care
Other Sectors
Table 3 Bristol-Myers Squibb Co: World Shares & Rankings in OTC Healthcare by Sector by Value 2004-2005
Table 4 Bristol-Myers Squibb Co: World and Regional Shares in OTC Healthcare by Sector by Value 2005
Brand Assessment
Brand Strategy
Efferalgan
Fervex
Luftal
Table 5 Bristol-Myers Squibb Co: Efferalgan World Shares & Ranking in OTC Healthcare by Sector by Value 2004-2005
Table 6 Bristol-Myers Squibb Co: Efferalgan Regional Shares in OTC Healthcare by Sector by Value 2005
Table 7 Bristol-Myers Squibb Co: Fervex World Shares & Ranking in OTC Healthcare by Sector by Value 2004-2005
Table 8 Bristol-Myers Squibb Co: Fervex Regional Shares in OTC Healthcare by Sector by Value 2005
Table 9 Bristol-Myers Squibb Co: Luftal World Shares & Ranking in OTC Healthcare by Sector by Value 2004-2005
Table 10 Bristol-Myers Squibb Co: Luftal Regional Shares in OTC Healthcare by Sector by Value 2005
Appendices
Financial Summary
Table 11 Bristol-Myers Squibb Co: Financial Summary 2001-2005
Company Background
Summary 2 Bristol-Myers Squibb Co: Historical Development
Summary 3 Bristol-Myers Squibb Co: Subsidiaries 2005
Summary 4 Bristol-Myers Squibb Co: OTC Healthcare Brands 2005
Summary 5 Bristol-Myers Squibb Co: Company Locations
Summary 6 Bristol-Myers Squibb Co: Websites

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