Cable Industry: Cable VOD Service - Free Content Boosts Usage
In-Stat/MDR, August 2005, Pages: 45
Cable TV operators, particularly those in North America, continue to expand the availability of Video-on-Demand (VOD) service. Over the past two years, the time-shifting video service has become a popular marketing tool for the cable industry. At the same time, cable operators continue to experiment with different programming packages and VOD marketing strategies. This experimentation has led to an important development: the growth in Free-on-Demand (FOD) cable services and content.
This report covers VOD services provided by cable TV operators. It examines the relationship between interactive TV services and VOD, and discusses the different types of VOD services that are available. The report specifically covers the packaging and economics of VOD services, looks at the business model of VOD, and provides a comprehensive look at current cable-based VOD deployments.
The report also provides the results of a US consumer survey. The survey asked over 1,700 US households about their awareness, and their use, of cable-based VOD services. The report also provides North American and worldwide forecasts for VOD subscribers and service revenues through the year 2009.
- Executive Summary
- Methodology
- Introduction: Cable TV's VOD Service Matures
- VOD and Its Place in the Interactive TV World
- "On-Demand" Applications
- The Basics of Video-on-Demand
- VOD Delivery
- Cable-based VOD Service
- The Business of VOD
- VOD Service: Cost per Stream & Customer Usage
- Other VOD Metrics
- Consumer Survey: Cable VOD Service
- Key Findings of the Survey
- Do You Currently Subscribe to Cable TV Service?
- Who Is Your Cable TV Service Provider?
- Are You Familiar with VOD Service?
- Does Your Cable Operator Offer VOD Service to Your Home?
- Have You Ever Used Cable VOD Service?
- What Is the Primary Reason You Don't Use Cable VOD Service?
- Which of the Following Best Describes How Often You Use VOD Service?
- Which Kind of VOD Programming Do You Watch?
- How Much Do You Spend Each Month on VOD Programming?
- Do You Receive a Subscription VOD Service?
- Which of These Subscription VOD Services Do You Receive?
- VOD Service Deployments
- North America
- Europe, Asia, and Latin America
- VOD Market Trends
- VOD Service and Revenue Forecasts
- VOD Forecast Assumptions
- North American Cable VOD Services Forecast
- Worldwide Cable VOD Services Forecast
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