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Triple Play? Bundling Strategies in the US Residential Market
In-Stat/MDR, July 2005, Pages: 31
Telecommunications providers today are attempting to be a one-stop service shop for consumers' communications and home entertainment needs by providing multiple solutions to their customers. This report examines provider strategy, as well as consumer demand, for bundled services. From current rate of purchase to future adoption plans, this report draws on consumer primary research to identify the demand for such offerings and potential means of making such services more competitive, given market demand.
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