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Preferred Status: Vendor Branding & Preferential Buying Behavior Among US Business Decision-makers, Part Two: US Mid-sized Businesses (100 to 999 Employees)
In-Stat/MDR, Aug 2005, Pages: 37
This report presents data on the brand footprints of IT providers in the mid-sized business market, including the providers that respondents currently purchase from and those that they would consider purchasing from. Data on vendor preference and the factors that lead to preference is presented for the following categories of IT products and services: computing products, data networking, telecom services, applications, and business services. The research also includes data on which business processes are most impacted by IT.
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