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Preferred Status: Vendor Branding & Preferential Buying Behavior Among US Business Decision-makers, Part Two: US Mid-sized Businesses (100 to 999 Employees)


Description: This report presents data on the brand footprints of IT providers in the mid-sized business market, including the providers that respondents currently purchase from and those that they would consider purchasing from. Data on vendor preference and the factors that lead to preference is presented for the following categories of IT products and services: computing products, data networking, telecom services, applications, and business services. The research also includes data on which business processes are most impacted by IT.


Contents: - Executive Summary
-
- Methodology
Forecasting Techniques
Definitions
Structured Research Sources
IT Trends and Preferences, 12/2004

- Mid-Sized Business Demographics

- Number of Firms
Number of Employees
Work Environments
IT-Impacted Processes
- IT-Impacted Processes by Size of Business

- Brand Footprints
Telecom and Wireless Providers
Applications and Computing Providers
Networking Providers
- Providers Currently Used for Purchasing IT Products and Services
- Providers Seriously Considered for Purchasing IT Products and Services

- Establishing Preference
Computing Products: Preferred Providers
- Computing Products: Preferred Providers by Size of Business
Computing Products: Vendor Preference Factors
- Computing Products: Vendor Preference Factors by Size of Business
Data Networking: Preferred Providers
- Data Networking: Preferred Providers by Size of Business
Data Networking: Vendor Preference Factors
- Data Networking: Vendor Preference Factors by Size of Business
Telecom Services: Preferred Providers
- Telecom Services: Preferred Providers by Size of Business
Telecom Services: Vendor Preference Factors
- Telecom Services: Vendor Preference Factors by Size of Business
Applications: Preferred Providers
- Applications: Preferred Providers by Size of Business
Applications: Vendor Preference Factors
- Applications: Vendor Preference Factors by Size of Business
Business Services: Preferred Providers
- Business Services: Preferred Providers by Size of Business
Business Services: Vendor Preference Factors
- Business Services: Vendor Preference Factors by Size of Business

- Conclusion





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