Contents:

1. 1.1 Executive Synthesis 1.2 Prospects 1.3 Threats and opportunities 2. ENVIRONMENTAL CONTEXT 2.1. Business identification and segmentation 2.1.1. Introduction. Definition of activity 2.1.2. Business segmentation 2.2 Apparent consumption 2.2.1 Activity development 2.2.2 Seasonality 2.2.3 Mercosur 2.3 Domestic demand 2.3.1 Demand typology and segmentation 2.3.2 Use functions and substitute products 2.3.3 Client groups 2.3.4 Life cycle 2.4 Competitive forces, barriers and key success factors 2.4.1 Intensity and mobility of competitive forces 2.4.1.1 Competence 2.4.1.2 Suppliers 2.4.1.3 Customers 2.4.1.4 Potential competitors 2.4.1.5 Substitute products 2.4.2 Sector barriers: intensity and mobility 2.4.2.1 Barriers to entry 2.4.2.2 Barriers to exit 2.4.3 Key success factors: intensity and mobility 2.4.4 Value chain of the sector 3. ANALYSIS OF THE COMPETENCE 3.1. Companies 3.1.1. Supply structure 3.1.2 Employment 3.1.3 Location 3.1.4 Ownership of capital 3.2 Competitive Strategies and Maneuvers 3.2.1 Strategic groups 3.2.2 Competitive strategies 3.2.3 Field of action: diversification and integration 3.2.4 Promotion and advertising 3.3 Competitive performance 3.3.1 Quotas 3.3.2 Equity structure and management indicators 3.3.3 Debt and financing 3.3.4 Final conclusions 4. ANNEX 4.1. Consulted sources 4.2. Main companies directory 4.3. Statistical annexes 4.4. Methodological glossary

Summary:

1. EXECUTIVE SUMMARY 1.1 Executive Synthesis 1.2 Prospects 1.3 Threats and opportunities 2. ENVIRONMENTAL CONTEXT 2.1. Business identification and segmentation 2.1.1. Introduction. Definition of activity 2.1.2. Business segmentation 2.2 Apparent consumption 2.2.1 Activity development 2.2.2 Seasonality 2.2.3 Mercosur 2.3 Domestic demand 2.3.1 Demand typology and segmentation 2.3.2 Use functions and substitute products 2.3.3 Client groups 2.3.4 Life cycle 2.4 Competitive forces, barriers and key success factors 2.4.1 Intensity and mobility of competitive forces 2.4.1.1 Competence 2.4.1.2 Suppliers 2.4.1.3 Customers 2.4.1.4 Potential competitors 2.4.1.5 Substitute products 2.4.2 Sector barriers: intensity and mobility 2.4.2.1 Barriers to entry 2.4.2.2 Barriers to exit 2.4.3 Key success factors: intensity and mobility 2.4.4 Value chain of the sector 3. ANALYSIS OF THE COMPETENCE 3.1. Companies 3.1.1. Supply structure 3.1.2 Employment 3.1.3 Location 3.1.4 Ownership of capital 3.2 Competitive Strategies and Maneuvers 3.2.1 Strategic groups 3.2.2 Competitive strategies 3.2.3 Field of action: diversification and integration 3.2.4 Promotion and advertising 3.3 Competitive performance 3.3.1 Quotas 3.3.2 Equity structure and management indicators 3.3.3 Debt and financing 3.3.4 Final conclusions 4. ANNEX 4.1. Consulted sources 4.2. Main companies directory 4.3. Statistical annexes 4.4. Methodological glossary

Companies Mentioned

ACE SEGUROS AGF ALLIANZ ARGENTINA COMPAÑÍA DE SEGUROS GENERALES S.A. ALICO AXA SEGUROS S.A. BINARIA RETIRO CAJA DE AHORRO Y SEGURO SA. CNP ASSURANCES/ SEGUROS DE VIDA CONSOLIDAR GALICIA RETIRO GALICIA VIDA GENERAL AMERICAN ARGENTINA GENERALI CORPORATE COMP. ARG. DE SEGUROS SA. HSBC NYL INDEPENDENCIA VIDA (EX BERKLEY INTERNATIONAL LIFE) ING INSTITUTO SALTA DE SEGUROS DE VIDA SA. JUNCAL COMPAÑÍA DE SEGUROS LA ESTRELLA RETIRO LA MERIDIONAL COMPAÑÍA DE SEGUROS LA SEGUNDA COMPAÑÍA DE SEGUROS DE PERSONAS S.A. MAPFRE METROPOLITAN LIFE NACIÓN SEGUROS DE VIDA RETIRO ORIGENES PROVINCIA VIDA PRUDENTIAL SAN CRISTÓBAL SEGURO DE RETIRO S.A. SANCOR COOP. DE SEGURO LIMITADA SIEMBRA SWISS MEDICAL GROUP TRES PROVINCIAS ZURICH