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The Future of Digital Entertainment: The Revolution of Personal and Home Technologies in Europe and the US Product Image

The Future of Digital Entertainment: The Revolution of Personal and Home Technologies in Europe and the US

  • ID: 307698
  • October 2005
  • Region: Europe, United States
  • Scripp Business Insights

FEATURED COMPANIES

  • Akimbo Systems
  • BT
  • Comcast
  • EchoStar
  • Noos
  • OnDemandTV
  • MORE

The shift from analogue to digital, and from modem to broadband access, is changing the face of home entertainment. In the future, a significant amount of consumer spending will be aimed at new products and services that capture demand for entertainment anytime and anywhere. This shift provides highly profitable opportunities for vendors and service providers serving the home entertainment markets. However, they face major challenges in meeting this demand, such as rapid price erosion and competition from alternative technologies.

'The Future of Digital Entertainment: The Revolution of Personal and Home
Technologies in Europe and the US' is a new management report that provides a detailed analysis of some of the fastest-growing home entertainment markets, such as digital TV, pay-TV, personal content jukeboxes, portable games consoles and mobile entertainment. The report provides an in-depth analysis of the market size, drivers, leading players and detailed growth forecasts to 2008 for each of these markets.

Use this report's strategic recommendations, growth strategies and detailed forecasts to 2008 to successfully target the home entertainment markets across Europe READ MORE >

Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Akimbo Systems
  • BT
  • Comcast
  • EchoStar
  • Noos
  • OnDemandTV
  • MORE

Executive Summary
Introduction to the digital home
Broadband access
Personal content jukebox or mobile phone?
The future of European pay-TV
Video-on-demand (VOD)
The future of digital TV
High-definition TV
Internet Protocol TV

Chapter 1 Introduction to the digital home

Summary
Overview
What is this report about?
Who is the target reader?
Introduction to the 'digital home'
Opportunities in home entertainment
Broadband access
Pay-TV
Video-on-demand (VOD)
Digital TV
High-definition TV
IP TV
The broadcast value chain
The advertising value chain

Chapter 2 Broadband access

Summary
Introduction

Market context
Defining broadband
Broadband versus narrowband
DSL (Digital Subscriber Line)
Cable
Fixed wireless
Satellite
Fiber-to-the-home
Broadband-over-power line

Market dynamics
Factors influencing market conditions
Regulation
Pricing
Consumer awareness
Value-added applications and services
Broadband network coverage
Local loop unbundling
Drivers and inhibitors
Drivers
Inhibitors

Competitive dynamics
Incumbent telcos
Cable companies
Independent service providers
Alternative service providers

Market forecast
DSL
Cable
Other broadband technologies
General trends

Conclusions
Penetration increases are not sustainable
Differentiation is essential
Develop a narrowband strategy
Invest in security services
Scale up in the call centers
Refresh and upgrade the product portfolio
Develop partnerships to build brands
Service bundles
Market winners will be decided shortly

Chapter 3 Personal content jukebox or mobile phone?

Summary
Overview
Portable content jukeboxes
The emergence of the mobile phone
The return of converged devices

Market dynamics
Devices
Content

Competitive dynamics
Devices
Laptop
Converged camera
Mobile phone
Sony PSP
Content owners

The future
Why the mobile will rule the end-game
The importance of the network operator
What does this mean for the CE convergence products?
Product control to limit the potential of the game-playing-mobile
The opportunity for the content owners
Required: scaleable content distribution platforms
A centralized content database

Chapter 4 The future of European pay-TV

Summary
Overview

Market context
Competition from FTA and basic DTV services
Factors affecting uptake of Pay-TV

Competitive dynamics
ARPU maximization
Subscriptions
Pay-per-view
Interactive services
Personal video recorders
Video-on-demand

Future outlook
Bundled services remain an important differentiator for cable
Strategic focus on broadband Internet not digital TV?
Satellite operators will maintain focus on pay-TV
European consumers will spend $39 bn on pay-TV in 2007

Conclusions

Chapter 5 Video-on-demand (VOD)

Summary
Overview
What is VOD?

Market context
DVD/video sales and rental
Personal video recorders (PVRs)
P2P threat

Competitive dynamics

The US
Comcast
EchoStar
Akimbo Systems
Disney

The UK
Sky
ntl and Telewest
BT via Freeview
BBC

France
Noos
Wanadoo
Telecom Italia

Spain
Telefónica

Japan
OnDemandTV
J-COM

Taiwan
ChungHwa Telecom

Conclusions

Chapter 6 The future of European digital TV

Summary
Overview

Market dynamics
Digital cable
Europe
The US
Digital satellite
Competitive dynamics
Digital terrestrial

Competitive dynamics
Factors influencing DTV uptake
Freeview
IPTV

Market sizing
Europe vs US

Conclusions

Chapter 7 High-definition TV

Summary
Overview

Market context
Drivers and inhibitors

Market dynamics
Japan
The US
Australia
Europe

Market sizing

Market opportunities
Subscriber growth
Vendor/integrators
Satellite
Hardware equipment

Conclusions

Chapter 8 Internet protocol TV

Summary
Overview
What is IPTV?

Market dynamics
Drivers
Inhibitors

Market dynamics
Europe
Asia Pacific
The US

Market sizing

Conclusions

Glossary/Definitions
Index

List of Figures

Figure 2.1: The relative demand for broadband and narrowband services
Figure 2.2: Consumer broadband access on the technology adoption curve
Figure 2.3: DSL household penetration by country, 2004 to 2008
Figure 2.4: Cable broadband household penetration by country, 2004-2008
Figure 2.5: Household penetration of other broadband technologies by country, 2004 to 2008
Figure 3.6: A comparison of the most prominent jukeboxes in the UK
Figure 3.7: In usage terms the PCJ is a subset of the mp3 market
Figure 3.8: BenQ DC s40: the converged camera and mp3 player
Figure 3.9: The Sony PSP
Figure 3.10: Impact of time on the price/value of different content
Figure 3.11: Simplified secured content distribution platform
Figure 4.12: European digital TV installed base by platform, 2002-2007
Figure 4.13: ARPU maximization, up-sell and reducing costs are key factors
Figure 4.14: Conceptual segmentation of digital pay-TV ARPU
Figure 4.15: iTV games & gambling revenues in Western Europe, 2002-2007
Figure 4.16: European integrated PVR shipments by platform, 2002-2007
Figure 4.17: European pay-TV revenues, 2003-2007
Figure 6.18: European digital TV uptake to 2008
Figure 6.19: European market development comparison to 2008
Figure 6.20: Digital TV uptake comparison: Europe vs US
Figure 7.21: Forecast of European HDTV household penetration
Figure 7.22: HDTV market development comparison
Figure 8.23: Offering video services can substantially boost ARPU for telcos
Figure 8.24: Incremental costs per IPTV subscriber ($)
Figure 8.25: Global IPTV households to 2007
Figure 8.26: IPTV households by region to 2007
Figure 8.27: IPTV revenues by region to 2007

List of Tables

Table 2.1: DSL household penetration by country, 2004 to 2008
Table 2.2: Cable broadband household penetration by country, 2004-2008
Table 2.3: Household penetration of other broadband technologies by country, 2004 to 2008
Table 4.4: European digital TV installed base by platform, 2004-2007
Table 4.5: European digital TV installed base by platform, 2004-2007
Table 4.6: European integrated PVR shipments by platform, 2004-2007
Table 4.7: European pay-TV revenues, 2004-2007
Table 6.8: European digital TV uptake, 2004 to 2008
Table 6.9: Digital cable overview
Table 6.10: Digital satellite overview
Table 6.11: Digital terrestrial overview
Table 6.12: Market development comparison to 2008
Table 7.13: Forecast of European HDTV household penetration
Table 7.14: HDTV market development comparison
Table 8.15: Global IPTV households to 2007
Table 8.16: IPTV households by region to 2007
Table 8.17: IPTV revenues by region to 2007

Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Akimbo Systems
  • BT
  • Comcast
  • EchoStar
  • Noos
  • OnDemandTV
  • MORE

Key Features of this Report:

- Comprehensive analysis of key home entertainment markets including, digital TV, pay-TV, personal content jukeboxes, portable games consoles and mobile entertainment, providing market outlook, drivers, inhibitors and competitive dynamics of each segment.

- Market forecasts to 2008 for key broadband technologies and each home entertainment sector by geography.

- Revenue forecasts for pay-TV and interactive-TV services in Western Europe.

- Market development comparison to 2008 for digital-TV (DTV) and high-definition TV (HDTV) technologies across 14 European countries.

- Competitive profiles of leading service providers of DTV, HDTV, Video-on-Demand and other broadband technologies across the key world markets.

Key Findings of the Report:

- The European digital TV market will grow to 89 million households in 2008, an almost three-fold growth from 2003, with most growth coming from digital cable and terrestrial services.

- The Dutch market has the highest broadband penetration of the markets covered and is expected to retain this position through to 2008.

- Germany, France and the UK will lead the deployment of HDTV in Europe, but it will be slow. The installed base of HDTV households is forecast to reach 4.6 million (just 3% of all European TV households) at the end of 2008.

- The US spends $205 billion annually on consumer electronics and home computer platforms, cable and satellite television services, movies, and music.

- Rapid price erosion will continue to be the main difficulty experienced by suppliers in the home entertainment market.

- Revenues from Internet Protocol TV (IPTV) services are expected to increase substantially over the next four years, rising from $220 million in 2003 to over $7.5 billion in 2007.

Note: Product cover images may vary from those shown

- Comcast
- EchoStar
- Akimbo Systems
- Disney
- Sky
- NTL
- Telewest
- BT
- BBC
- Noos
- Wanadoo
- Telecom Italia
- Telefónica
- OnDemandTV
- J-COM
- ChungHwa Telecom

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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