- Language: English
- 830 Pages
- Published: April 2012
- Region: Global
The Future of Digital Entertainment: The Revolution of Personal and Home Technologies in Europe and the US
- Published: October 2005
- Region: Europe, United States
- Scripp Business Insights
The shift from analogue to digital, and from modem to broadband access, is changing the face of home entertainment. In the future, a significant amount of consumer spending will be aimed at new products and services that capture demand for entertainment anytime and anywhere. This shift provides highly profitable opportunities for vendors and service providers serving the home entertainment markets. However, they face major challenges in meeting this demand, such as rapid price erosion and competition from alternative technologies.
'The Future of Digital Entertainment: The Revolution of Personal and Home
Technologies in Europe and the US' is a new management report that provides a detailed analysis of some of the fastest-growing home entertainment markets, such as digital TV, pay-TV, personal content jukeboxes, portable games consoles and mobile entertainment. The report provides an in-depth analysis of the market size, drivers, leading players and detailed growth forecasts to 2008 for each of these markets.
Use this report's strategic recommendations, growth strategies and detailed forecasts to 2008 to successfully target the home entertainment markets across Europe and the US.
Examining the hot issues
- Maximizing ARPU: As the pay-TV subscriber growth slows down, operators need to focus on generating revenue from their existing customer base as opposed to focusing on continued rapid growth.
- Lack of consumer awareness: Companies must allocate resources to market new technologies, such as video-on-demand and high-definition TV, in order to increase consumer understanding.
- Piracy: Digital satellite operators in particular have suffered from high levels of piracy in some markets, primarily through the sale of forged smart cards.
- Geographical broadcasting differences: It is vital that companies understand the unique broadcasting environment of each target market. For example, cable-centric markets such as Germany and Benelux will remain the least developed pay-TV markets in Western Europe beyond 2007.
- Rapid price erosion: Aggressive marketing strategies have compelled consumers to spend more on better equipment. The difficulty of maintaining demand for products at their entry price brings prices down, which leads to expectations among consumers that the same will happen with the next generation of products.
The answers to your questions:
- What type of content will drive the pay-per-view market?
- How can pay-TV operators maximize customer retention in a fast-maturing market?
- Why will video-on-demand be a key differentiator for the cable operators?
- What factors have contributed to the slow roll-out of digital TV in some European countries?
- What will dictate the winners and losers among the rival digital TV platform operators?
- Who are the leading service providers of digital home entertainment technologies in the major world markets?
- What is the future outlook of the key home entertainment markets?
Why read this report:
- Plan innovative strategies for digital deployment and growth based on penetration forecasts to 2008 for DSL, cable broadband and other broadband technologies across the US, Canada and 14 major European markets.
- Chart the development of digital TV and pay-TV to 2008 in the Western European and US markets and assess the factors influencing the uptake of these technologies.
- Analyze the effects that the 'shift to digital' is having on the broadcast and advertising value chains and business models and assess the demand for the different digital TV formats on a country-by-country basis.
- Benchmark your strategies against your competitors by analyzing company profiles, their strategies and future outlook of each of the home entertainment markets covered.
- Develop targeted growth strategies for each home entertainment market, building upon the analysis of market demand, uptake rate and revenue forecasts to 2008 detailed in this report. SHOW LESS READ MORE >
Introduction to the digital home
Personal content jukebox or mobile phone?
The future of European pay-TV
The future of digital TV
Internet Protocol TV
Chapter 1 Introduction to the digital home
What is this report about?
Who is the target reader?
Introduction to the 'digital home'
Opportunities in home entertainment
The broadcast value chain
The advertising value chain
Chapter 2 Broadband access
Broadband versus narrowband
DSL (Digital Subscriber Line)
Factors influencing market conditions
Value-added applications and services
Broadband network coverage
Local loop unbundling
Drivers and inhibitors
Independent service providers
Alternative service providers
Other broadband technologies
Penetration increases are not sustainable
Differentiation is essential
Develop a narrowband strategy
Invest in security services
Scale up in the call centers
Refresh and upgrade the product portfolio
Develop partnerships to build brands
Market winners will be decided shortly
Chapter 3 Personal content jukebox or mobile phone?
Portable content jukeboxes
The emergence of the mobile phone
The return of converged devices
Why the mobile will rule the end-game
The importance of the network operator
What does this mean for the CE convergence products?
Product control to limit the potential of the game-playing-mobile
The opportunity for the content owners
Required: scaleable content distribution platforms
A centralized content database
Chapter 4 The future of European pay-TV
Competition from FTA and basic DTV services
Factors affecting uptake of Pay-TV
Personal video recorders
Bundled services remain an important differentiator for cable
Strategic focus on broadband Internet not digital TV?
Satellite operators will maintain focus on pay-TV
European consumers will spend $39 bn on pay-TV in 2007
Chapter 5 Video-on-demand (VOD)
What is VOD?
DVD/video sales and rental
Personal video recorders (PVRs)
ntl and Telewest
BT via Freeview
Chapter 6 The future of European digital TV
Factors influencing DTV uptake
Europe vs US
Chapter 7 High-definition TV
Drivers and inhibitors
Chapter 8 Internet protocol TV
What is IPTV?
List of Figures
Figure 2.1: The relative demand for broadband and narrowband services
Figure 2.2: Consumer broadband access on the technology adoption curve
Figure 2.3: DSL household penetration by country, 2004 to 2008
Figure 2.4: Cable broadband household penetration by country, 2004-2008
Figure 2.5: Household penetration of other broadband technologies by country, 2004 to 2008
Figure 3.6: A comparison of the most prominent jukeboxes in the UK
Figure 3.7: In usage terms the PCJ is a subset of the mp3 market
Figure 3.8: BenQ DC s40: the converged camera and mp3 player
Figure 3.9: The Sony PSP
Figure 3.10: Impact of time on the price/value of different content
Figure 3.11: Simplified secured content distribution platform
Figure 4.12: European digital TV installed base by platform, 2002-2007
Figure 4.13: ARPU maximization, up-sell and reducing costs are key factors
Figure 4.14: Conceptual segmentation of digital pay-TV ARPU
Figure 4.15: iTV games & gambling revenues in Western Europe, 2002-2007
Figure 4.16: European integrated PVR shipments by platform, 2002-2007
Figure 4.17: European pay-TV revenues, 2003-2007
Figure 6.18: European digital TV uptake to 2008
Figure 6.19: European market development comparison to 2008
Figure 6.20: Digital TV uptake comparison: Europe vs US
Figure 7.21: Forecast of European HDTV household penetration
Figure 7.22: HDTV market development comparison
Figure 8.23: Offering video services can substantially boost ARPU for telcos
Figure 8.24: Incremental costs per IPTV subscriber ($)
Figure 8.25: Global IPTV households to 2007
Figure 8.26: IPTV households by region to 2007
Figure 8.27: IPTV revenues by region to 2007
List of Tables
Table 2.1: DSL household penetration by country, 2004 to 2008
Table 2.2: Cable broadband household penetration by country, 2004-2008
Table 2.3: Household penetration of other broadband technologies by country, 2004 to 2008
Table 4.4: European digital TV installed base by platform, 2004-2007
Table 4.5: European digital TV installed base by platform, 2004-2007
Table 4.6: European integrated PVR shipments by platform, 2004-2007
Table 4.7: European pay-TV revenues, 2004-2007
Table 6.8: European digital TV uptake, 2004 to 2008
Table 6.9: Digital cable overview
Table 6.10: Digital satellite overview
Table 6.11: Digital terrestrial overview
Table 6.12: Market development comparison to 2008
Table 7.13: Forecast of European HDTV household penetration
Table 7.14: HDTV market development comparison
Table 8.15: Global IPTV households to 2007
Table 8.16: IPTV households by region to 2007
Table 8.17: IPTV revenues by region to 2007
Key Features of this Report:
- Comprehensive analysis of key home entertainment markets including, digital TV, pay-TV, personal content jukeboxes, portable games consoles and mobile entertainment, providing market outlook, drivers, inhibitors and competitive dynamics of each segment.
- Market forecasts to 2008 for key broadband technologies and each home entertainment sector by geography.
- Revenue forecasts for pay-TV and interactive-TV services in Western Europe.
- Market development comparison to 2008 for digital-TV (DTV) and high-definition TV (HDTV) technologies across 14 European countries.
- Competitive profiles of leading service providers of DTV, HDTV, Video-on-Demand and other broadband technologies across the key world markets.
Key Findings of the Report:
- The European digital TV market will grow to 89 million households in 2008, an almost three-fold growth from 2003, with most growth coming from digital cable and terrestrial services.
- The Dutch market has the highest broadband penetration of the markets covered and is expected to retain this position through to 2008.
- Germany, France and the UK will lead the deployment of HDTV in Europe, but it will be slow. The installed base of HDTV households is forecast to reach 4.6 million (just 3% of all European TV households) at the end of 2008.
- The US spends $205 billion annually on consumer electronics and home computer platforms, cable and satellite television services, movies, and music.
- Rapid price erosion will continue to be the main difficulty experienced by suppliers in the home entertainment market.
- Revenues from Internet Protocol TV (IPTV) services are expected to increase substantially over the next four years, rising from $220 million in 2003 to over $7.5 billion in 2007.
- Akimbo Systems
- Telecom Italia
- ChungHwa Telecom