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Fruit & Vegetables: Global Industry Guide
MarketLine, Sep 2010, Pages: 255
The Fruit & Vegetables: Global Industry Guide is an essential resource for top-level data and analysis covering the Fruit & Vegetables industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.
Scope of the Report
- Contains an executive summary and data on value, volume and segmentation
- Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies
- Incorporates in-depth five forces competitive environment analysis and scorecards
- Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).
- Includes a five-year forecast of the industry
Highlights
The global fruit & vegetables market grew by 6% in 2009 to reach a value of $511.6 billion.
In 2014, the global fruit & vegetables market is forecast to have a value of $687.8 billion, an increase of 34.4% since 2009.
The global fruit & vegetables market grew by 1.2% in 2009 to reach a volume of 614.6 million tonnes.
In 2014, the global fruit & vegetables market is forecast to have a volume of 652.4 million tonnes, an increase of 6.2% since 2009.
Vegetables constitute the largest segment of the global fruit & vegetables market, accounting for 65.3% of the market's total value.
Asia-Pacific accounts for 45.1% of the global fruit & vegetables market value.
The fruit and vegetables market is highly concentrated with large supermarket chains using their bargaining power and brand strength to dominate.
Why you should buy this report
- Spot future trends and developments
- Inform your business decisions
- Add weight to presentations and marketing materials
- Save time carrying out entry-level research
Market Definition
The fruit and vegetable market is taken to be the sale to consumers of fresh fruit and fresh vegetables, including potatoes. Processed and preserved fruit and vegetables, including juices, frozen and canned products, are excluded.
Volumes are calculated from per capita availability and mid-year populations, where 'availability' denotes the quantities sold (or otherwise available) to consumers without regard to whether the produce is physically consumed or not.
Values are calculated from the total volume consumed and the retail price per kg.
All currency conversions are calculated using constant 2009 average annual exchange rates.
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