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Marketing Boxed Set
American Productivity & Quality Center, APQC, July 2005
The Marketing Boxed Set includes five of our most popular paperbacks based on years of the best practices research. From competitive intelligence to customer value management and from branding to new product development and innovation, this set is designed for the marketing department looking to further understand and implement programs and processes in a variety of marketing-driven functional areas. All titles are also sold separately; however, this package offers savings of almost 25% off the price of purchasing these titles individually.
- Branding: A Guide for Your Journey to Best-practice Processes details how to increase customer loyalty and repurchase rates, command a premium price for products and services, and leverage brands into new arenas.
- Building a Breakthrough Business Through Significant New Business Growth and Profitability explains how to carry a breakthrough idea to product launch, on time and on budget using customer-inspired strategic innovation.
- Competitive Intelligence: A Guide for Your Journey to Best-practice Processes describes how to develop and manage a CI program, details best practices in coordinating actionable intelligence--including science and technology intelligence--and explains how to attend to the CI audience.
- Customer Value Management: A Guide for Your Journey to Best-practice Processes outlines the components of customer value management (CVM), provides readers with a practical approach to implementing a successful CVM program that enables the voice of the customer to resonate, and helps determine how to deliver superior value to customers.
- New Product Development: A Guide for Your Journey to Best-practice Processes details core practices and key drivers necessary to successfully launch products and helps readers to find areas to improve execution, integrate innovation throughout the NPD process, and re-engineer or refine their NPD processes.
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