+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Australia Online Retail Market Summary, Competitive Analysis and Forecast to 2026

  • PDF Icon

    Report

  • 59 Pages
  • January 2023
  • Region: Australia
  • MarketLine
  • ID: 5793852
Online Retail in Australia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2016-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The online retail market includes all sales within Clothing & Footwear, Electricals, Food & Grocery, Health & Beauty, Home and Other (Books, News & Stationery, Jewelry & Watches, Luggage & Leather Goods, Music, Video & Entertainment Software, Sports & Leisure Equipment and others) segments, provided they take place over the internet, where the payment does not occur in-store on a later occasion. Data is included irrespective of whether the vendor is a pure-play internet company or the online offering of a bricks and mortar retailer. Online specialists retailers include sell only via the internet. Other online retail is a sell done online by retailers that also operate via offline channels (in-store, mail order, direct selling, etc.)
  • The Australian online retail market had total revenues of $31,807.9m in 2021, representing a compound annual growth rate (CAGR) of 17.1% between 2017 and 2021.
  • Other Online Retail account for the largest proportion of sales in the Australian online retail market in 2021, sales through this channel generated $18,559.4m, equivalent to 58.3% of the market's overall value.
  • Simplicity, speed, security, and paying in instalments are some of the key factors driving online shopping.

Scope

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the online retail market in Australia
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the online retail market in Australia
  • Leading company profiles reveal details of key online retail market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Australia online retail market with five year forecasts

Reasons to Buy

  • What was the size of the Australia online retail market by value in 2021?
  • What will be the size of the Australia online retail market in 2026?
  • What factors are affecting the strength of competition in the Australia online retail market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Australia's online retail market?

Table of Contents

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What are the main business models in the market?
7.3. What strategies do the leading players follow?
7.4. Who are the main challengers to the incumbents?
8 Company Profiles
8.1. Woolworths Group Limited
8.2. Coles Supermarkets Australia Pty Ltd
8.3. Kogancom Ltd
8.4. Chemist Warehouse Pty Ltd
8.5. Apple Inc
8.6. Wesfarmers Limited
8.7. ASOS Plc
8.8. Amazon.com, Inc.
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related Research
10.4. About the Publisher
List of Tables
Table 1: Australia online retail sector value: $ million, 2016-21
Table 2: Australia online retail sector category segmentation: % share, by value, 2016-2021
Table 3: Australia online retail sector category segmentation: $ million, 2016-2021
Table 4: Australia online retail sector geography segmentation: $ million, 2021
Table 5: Australia online retail sector distribution: % share, by value, 2021
Table 6: Australia online retail sector value forecast: $ million, 2021-26
Table 7: Woolworths Group Limited: key facts
Table 8: Woolworths Group Limited: Annual Financial Ratios
Table 9: Woolworths Group Limited: Key Employees
Table 10: Woolworths Group Limited: Key Employees Continued
Table 11: Coles Supermarkets Australia Pty Ltd: key facts
Table 12: Coles Supermarkets Australia Pty Ltd: Key Employees
Table 13: Kogancom Ltd: key facts
Table 14: Kogancom Ltd: Annual Financial Ratios
Table 15: Kogancom Ltd: Key Employees
Table 16: Chemist Warehouse Pty Ltd: key facts
Table 17: Apple Inc: key facts
Table 18: Apple Inc: Annual Financial Ratios
Table 19: Apple Inc: Key Employees
Table 20: Apple Inc: Key Employees Continued
Table 21: Wesfarmers Limited: key facts
Table 22: Wesfarmers Limited: Annual Financial Ratios
Table 23: Wesfarmers Limited: Key Employees
Table 24: ASOS Plc: key facts
Table 25: ASOS Plc: Annual Financial Ratios
Table 26: ASOS Plc: Key Employees
Table 27: Amazon.com, Inc.: key facts
Table 28: Amazon.com, Inc.: Annual Financial Ratios
Table 29: Amazon.com, Inc.: Key Employees
Table 30: Amazon.com, Inc.: Key Employees Continued
Table 31: Australia size of population (million), 2017-21
Table 32: Australia gdp (constant 2005 prices, $ billion), 2017-21
Table 33: Australia gdp (current prices, $ billion), 2017-21
Table 34: Australia inflation, 2017-21
Table 35: Australia consumer price index (absolute), 2017-21
Table 36: Australia exchange rate, 2017-21
List of Figures
Figure 1: Australia online retail sector value: $ million, 2016-21
Figure 2: Australia online retail sector category segmentation: $ million, 2016-2021
Figure 3: Australia online retail sector geography segmentation: % share, by value, 2021
Figure 4: Australia online retail sector distribution: % share, by value, 2021
Figure 5: Australia online retail sector value forecast: $ million, 2021-26
Figure 6: Forces driving competition in the online retail sector in Australia, 2021
Figure 7: Drivers of buyer power in the online retail sector in Australia, 2021
Figure 8: Drivers of supplier power in the online retail sector in Australia, 2021
Figure 9: Factors influencing the likelihood of new entrants in the online retail sector in Australia, 2021
Figure 10: Factors influencing the threat of substitutes in the online retail sector in Australia, 2021
Figure 11: Drivers of degree of rivalry in the online retail sector in Australia, 2021

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Woolworths Group Limited
  • Coles Supermarkets Australia Pty Ltd
  • Kogancom Ltd
  • Chemist Warehouse Pty Ltd
  • Apple Inc
  • Wesfarmers Limited
  • ASOS Plc
  • Amazon.com, Inc.

Table Information