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Global Market Review of Swimwear - Forecasts to 2019

  • ID: 3092557
  • February 2015
  • Region: Global
  • 48 Pages
  • just-style
By 2019, retail value growth will outpace unit growth

A great deal has happened in the fashion industry since 2009, which was the date of the last (third) edition of just-style’s global swimwear market report.

The major growth in the world swimwear market between 2009 and 2014 has come from Asia.

By 2019, retail value growth will outpace unit growth, as growing affluence in the developing world encourages consumers to shift from anonymous merchandise to brands or own label retailers’ swimwear. The Asian swimwear market will be the strongest growth area in both US$ and unit terms.

This latest edition of the global market review of swimwear charts the retail market in volume, value and average unit price for each major world region. Consistent historic, actual and forecast data tables allow you to compare timelines and to track trends in the data. Succinct commentary for all data provides context to our analysts' numbers.

The retail landscape for swimwear is explained, from brands', own label and anonymous merchandise perspectives.

Future market drivers are explored, including aging populations, fabrics and fibres, plus brands and own label in the BRIC markets.

Get a complete birds-eye, top-down view of the historic, present and future global retail market for swimwear with this easy-to-reference market report.

Note: Product cover images may vary from those shown

Chapter 1 Executive summary
- Introduction
- Geography
- Methodology
- Product, fashion and function
- 2015 report themes
- Swimwear market history, 2009-2013
- Swimwear market current, 2014
- Swimwear market future, 2015 to 2019
- Brands, retailer own label and anonymous merchandise
- Marketing opportunities
- Mergers and acquisitions
- The ageing population, health and fitness, comfort and fashion
- Conclusion

Chapter 2 Introduction, geography, methodology, and scope of the report
- Introduction
- Geography
- Methodology
- Report scope and construction

Chapter 3 The swimwear garment sector explained
- Product, fashion and function
- The swimwear consumer
- Consumer attitudes and their impact on retailers
- Swimwear product categories
- 2015 report themes

Chapter 4 Swimwear market history, 2009-2013
- Comparisons with the 2009 edition
- World and regional retail swimwear market values, 2009
- World and regional retail swimwear market volumes, 2009
- World and regional retail swimwear prices, 2009
- North American retail market comments
- European retail market comments
- Asian retail market comments
- South American retail market and comments
- Rest of the World retail market comments

Chapter 5 Swimwear market current, 2014
- World and regional retail swimwear values, 2014
- World and regional retail swimwear market volumes, 2014
- World and regional retail swimwear prices, 2014
- North American retail market comments
- European retail market comments
- Asian retail market comments
- South American retail market comments
- Rest of the World retail market comments

Chapter 6 Swimwear market future, 2015 to 2019
- The 2014 world market situation
- World and regional retail swimwear market values, 2019
- World and regional retail swimwear market volumes, 2019
- World and regional retail swimwear prices, 2019
- North American retail market comments
- European retail market comments
- Asian retail market comments
- South American retail market comments
- Rest of the World retail market comments

Chapter 7 Retail market time line
- Previous edition market estimates
- The time line, 2009 to 2019
- World retail sales
- North America retail sales
- Europe retail sales
- Asia retail sales
- South America retail sales
- Rest of the World retail sales
- Time line in regional sales expressed as a % of the world total
- Swimwear unit sales to consumers
- Average prices, and consumption per person

Chapter 8 Brands and own labels in the swimwear market
- Brands, retailer own label and anonymous merchandise
- Swimwear purchasing behaviour
- Brand, own label and anonymous swimwear merchandise market shares
- Marketing opportunities

Chapter 9 Defending the diversity of the Western European market
- Brand market share in Europe
- Brands continue to maintain their position in Europe
- Economic theory about non-growing markets
- Boston Consulting Group theory and relating it to swimwear

Chapter 10 Future swimwear market, product, fabric and fibre trends
- Ageing populations in Europe, growing populations elsewhere
- The ageing population, health and fitness, comfort and fashion
- Fabrics and fibres are key
- Brands and own label retailers in the BRIC countries
- Conclusion

List of Tables:
Table 1: 2009 retail swimwear market values by region, gender and age split (US$bn)
Table 2: 2009 retail swimwear market volumes by region, gender and age split (millions of units)
Table 3: 2009 retail swimwear average prices by region, gender and age split (US$)
Table 4: 2014 retail swimwear market values by region, gender and age split (US$bn)
Table 5: 2014 retail swimwear market volumes by region, gender and age split (millions of units)
Table 6: 2014 retail swimwear average prices by region, gender and age split (US$)
Table 7: 2019 retail swimwear market values by region, gender and age split (US$bn)
Table 8: 2019 retail swimwear market volumes by region, gender and age split (millions of units)
Table 9: 2019 retail swimwear average prices by region, gender and age split (US$)
Table 10: Swimwear retail sales value by region, 2009-2019 (US$bn)
Table 11: Swimwear retail sales volume by region, 2009-2019 (millions units)
Table 12: Retail swimwear average prices by region, 2009-2019 (US$)
Table 13: Consumption of swimwear per person by region 2009, 2014, 2019 (average units)
Table 14: Branded, retailers' own label and anonymous swimwear volumes and values by region, 2014
Table 15: Long term population trends, Europe

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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