This report presents data on the Mouthwash consumption trends in Italy. It analyzes Mouthwash consumption volumes and values at market and category level.
It examines the components of change in the market for the historic (2008-2013) and forecast (2014-2018) years by volumes and values as well as the manner in which changes in consumer behavior have affected total volumes values and the type of products chosen.
Introduction and Landscape
"Mouthwash Market in Italy: Market Profile to 2018" provides data on Italy Mouthwash market providing marketers with the essential tools to understand their own and their competitors' position in the market. Thus allowing them to use the information to accurately identify the areas where they want to compete in the future.
This report brings together intelligence research modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics that account for overall Mouthwash sales and which categories and segments will see growth in the coming years.
Key Features and Benefits
"Mouthwash Market in Italy: Market Profile to 2018" provides you with the following:
- Overall Oral Hygiene market analysis
- Mouthwash market value by category
- Overall Oral Hygiene market analysis by volume
- Mouthwash market volume by category.
Key Market Issues
- Gain insight into the Mouthwash consumption in Italy.
- Detailed product sales segmentation (for both volumes and values) are provided.
- Forecasts from 2014 to 2018 will allow marketers to understand the future pattern of market trends; from winners and losers to category dynamics and thereby easily indentify the key areas in which they want to compete in the future. SHOW LESS READ MORE >
1.1 What is this Report About?
1.2.1 This report provides 2013 actual sales; while forecasts are provided for 2014 - 2018
1.2.2 Category Definitions
1.2.3 Distribution Channel Definitions
1.2.4 Volume Units and Aggregations
1.2.5 CAGR Definition and Calculation
1.2.6 Graphical representation of Brands
1.2.7 Exchange Rates
1.2.8 Methodology Summary
2 Italy Mouthwash Market Analysis, 2008-18
2.1 Mouthwash Value Analysis, 2008-18
2.1.1 Mouthwash Market by Value, 2008-18
2.1.2 Average Consumer Price/Unit - Mouthwash, 2008-18
2.1.3 Mouthwash Market Value by Segments, 2008-18
2.2 Mouthwash Volume Analysis, 2008-18
2.2.1 Mouthwash Market by Volume, 2008-18
2.2.2 Mouthwash Market Volume by Segments, 2008-18
2.3 Market Growth Dynamics - Mouthwash, 2008-18
2.3.1 Mouthwash Market Growth Dynamics by Value, 2008-18
2.3.2 Mouthwash Market Growth Dynamics by Volume, 2008-18
2.4 Medicinal Mouthwash Analysis, 2008-18
2.4.1 Medicinal Mouthwash Market by Value, 2008-18
2.4.2 Medicinal Mouthwash Market by Volume, 2008-18
2.5 Standard Mouthwash Analysis, 2008-18
2.5.1 Standard Mouthwash Market by Value, 2008-18
2.5.2 Standard Mouthwash Market by Volume, 2008-18
2.6 Mouthwash Brand Analysis, 2010-13
2.7 Mouthwash Distribution Channel Analysis, 2010-13