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Innovation in Functional Food and Drinks: Growth Opportunities from New Nutraceutical Ingredients
Business Insights, Nov 2005
With consumers’ never-ending search for alternative therapies to a multitude of health-related issues, manufacturers are introducing a whole host of new food and drink products that promise to help consumers reach their individual health goals, through means of prevention and maintenance.
Innovation in Functional Food and Drinks is a new report that provides a rigorous study of the growth, drivers and future market size of the food and drinks market, evaluating and identifying the key ingredients that will take it forward.
With our exclusive in-depth industry executive and consumer surveys, together with empirical analysis of product launch data and consumer opinions, We are uniquely equipped to identify the key issues and strategies allowing competitive edge in this rapidly growing market. This new report will enable you to benchmark your strategy and assess potential markets by identifying the consumer and regulatory factors driving the functional market.
Hot issues covered in the report...
Growth of functional ingredients will drive up dependency on ingredients companies. Consumers are looking for more ways to assess and understand product quality and make better decisions. The burden falls on marketers to create brand value through scientific credibility and look for research-orientated co-branding partners.
There is a huge gap in regulatory acceptance of functional products between Japan, the US and Europe. Regulatory bodies in Europe have the potential to hinder the success of the functional food trend; the EU is getting stricter on the claims permitted for foods and this will affect its development. By contrast in Japan and the US, regulations are shifting to make it easier for manufacturers to place health claims on products.
Innovation does not always lead to success. Black cohosh ha decreased in product launch growth between 2003 and 2005 as negative publicity surrounding the functional qualities of the herb has led to manufacturers not using it, even though being the most innovative ingredient.
This new report will provide you with...
- Unique consumer surveys outlining healthy purchasing and consumption habits and knowledge of key ingredients; these rare and exclusive insights will keep you ahead on consumer health behaviours and opinions.
- Exclusive in-depth industry executive surveys illustrating drivers of the functional industry and perceptions of consumers’ levels of awareness providing a valuable and thorough examination of the current functional market.
- Examples and analysis of highly innovative trend leading brands. Gauge how companies such as General Mills, Dupont and Cargill are using key ingredients in functional food and drinks in their product development for competitive advantage.
- Extensive global coverage of the opportunities and threats in regulation allows you to examine the current regulations affecting Europe, the US, Canada, Japan and South America in the development of functional foods and how these are shifting over time.
Benefit from the expert insight and analysis enabling you to...
- Identify who the key customers are by gaining a unique insight into consumer opinions on health and ingredients together with consumption preferences and behaviours.
- Increase market share by identifying what the key ingredients will be from the succinct breakdown of ingredients, categories and innovation.
- Develop innovative future strategies by using our unique insight of leading manufacturers and analysis of key product and brand examples currently available in the market place.
- Use our actionable recommendations to plan, develop and understand how to position and market your product to ensure future success!
Your questions answered...
- What are the key ingredients in the functional food and drinks market?
- What level of awareness do consumers have of certain functional ingredients?
- Which other manufacturers are leading innovation in functional food and drinks?
- What do industry executives believe will be the most important functional food and drink categories?
- What will be the key ingredients in the functional food market in the next three years?
- How do regulatory trends in the US, EU and Japan present opportunities or threaten functional food and drink manufacturers?
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