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Full-scale study of the audience of the Russian-Language Mass Media - Los Angeles 2005
Press Release Group, Nov 2005
Full-scale study of the audience of the Russian-Language Mass Media in the Los Angeles Metropolitan Area. The study covers 5 counties, Los Angeles, Orange, San Bernardino, Riverside and Ventura. The study includes the demographic characteristics of the 350,000 Russian-speakers, residing the LA Metro area. Data includes full demographic profile, sub-ethnic group data, and also data on sex, age groups, income, internet usage, areas of concentration, household and family size for all mass media, as well as data on reach of the mass media (number of people and market share), the audience structure of all Russian-language mass media (age, income, sex), listening patterns of the audience (time patters), and the comparative popularity of the media. It is the first independent study of the Russian-language mass media in Los Angeles.
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