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Corporate Focus Foods: Kraft Foods Q3 2005

Making Time Marketing Ltd, Oct 2005, Pages: 13


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The Kraft Foods newsletter covers the global activities of Kraft Foods during the third quarter of 2005.

Kraft Foods' strategy starts to deliver results. The Sustainable Growth Strategy that was launched in 2004 is now starting to show its effectiveness with revenue rising but also with the company becoming substantially more profitable. While there are still some problem areas, the additional marketing support for key categories is clearly proving worthwhile.

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