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Middle East & Africa Market Perspective - Vol. 5, Issue 14, October Edition
Pyramid Research, Inc, Oct 2005
Nigeria: A Growing Weight
The growth experienced by the Nigerian market over the past 18 months has been phenomenal. We expect the post-exclusivity period to see to a new wave of growth, with competition driving a further expansion of the mobile addressable market (AM). The Nigerian regulator (the NCC) has decided to introduce a unified licensing scheme in 2006. Such a framework is bound to change market dynamics, and especially current operators' strategies. With significant fixed and mobile opportunities arising in this unique African market, analyst Bigué Sagna argues that entering the Nigerian market is not an option-it is a requirement.
Saudi Arabia: The Power of Choice
Prior to its launch in May 2005, Mobily hoped to acquire 1m subscribers in the country by YE2005. In just under six months it has already acquired 1.45m subscribers and could even aspire to crack the 2.5m barrier before the end of the year. Join Senior Analyst Taha Rangwala as he examines the impact Mobily has had on the Saudi Arabian mobile industry by simply providing subscribers with the novelty of having a choice.
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