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Wireless in the Consumer Telecom Bundle: Discounts without Convergence
In-Stat/MDR, Nov 2005, Pages: 39
Despite all the talk about convergence of networks and devices, bundling multiple telecommunication services is an effective way of competing with new market entrants by offering discounts without having to make any major capital expenditures. We have found that a much larger number of consumers want to include wireless in their bundles, but are not able to do so. This report examines consumer attitudes toward carriers, their current bundling spending, and wishes for bundled services. It also covers erosion of minutes of use for wireline long-distance and local calling by wireless.
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