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Transforming Telcos With IPTV: Business Models, Content Challenge, and Pay TV Competition Product Image

Transforming Telcos With IPTV: Business Models, Content Challenge, and Pay TV Competition

  • Published: January 2006
  • Region: World
  • 80 pages
  • Pyramid Research, Inc

In their quest to pull themselves from the throes of a decaying voice business, telcos have one major hope: IPTV (Internet Protocol Television). The technology promises to transform television, and in the process re-energize telcos by reducing customer churn and introducing new revenue streams. Yet, IPTV is as uncertain as it is tantalizing, and making it work will be as complex as the end-user experience it promises will be easy.

This report examines the IPTV business model for telcos, analyzing adequate market and technology conditions, the experiences of a number of carriers that have launched the service, some that are planning to do so, and competitive
reactions to IPTV.

We ask – and provide answers to- the following questions:
- Is IPTV ready?
- Will IPTV save telcos?
- What is the successful IPTV value proposition?
- What are the economics of IPTV?
- How will cable and satellite respond to IPTV?

Target Audience
Fixed Operators
Understand the technology, competitive, and content challenges that await an IPTV launch. Use our IPTV forecasts to size market opportunity and Case Studies to assess best practices and develop your go-to-market
strategy.

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Executive Summary

Section 1: IPTV Technology
1.1 What Is IPTV?
1.2 How Does IPTV Work?
1.3 What Are the Main Pieces of the IPTV Architecture?
1.4 Technology Keys to IPTV Success
1.5 Is IPTV Ready?

Section 2: The IPTV Value Proposition and the Evolution of the Telco Business Model
2.1 The Death of Voice as We Know It
2.2 Emerging Telco Business Model: Triple Play to the Rescue

Section 3: IPTV Business Models and Key Factors of Success
3.1 IPTV Success Framework: Where Is IPTV More Likely to Be Successful?
3.2 IPTV and the ADSL Coverage Advantage
3.3 Telcos and the Content Challenge: Content Is King, to a Point
3.3.1 Sourcing Model: From Distribution to Creation
3.3.2 Content Acquisition: When Size Matters
3.3.3 Content a la Carte: Potentially Good for IPTV Market Share Gains, Viability Doubtful
3.3.4 Premium Content Is Important, But Broadcast Channels Are Critical
3.3.5 VoD: Not Quite the Present, Vital to the Future
3.3.6 Successful IPTV Is About a Focus on Broadband — Not TV
3.4 Pricing: The Power of Bundling
3.5 Digital Terrestrial TV: Friend and Foe
3.6 The Challenge of Regulation

Section 4: IPTV Competition and Forecasts
4.1 IPTV Competition: What Cable and Satellite Will Do
4.2 IPTV Forecasts from 2001 – 2010
4.2.1 What Exactly Are We Counting?
4.2.2 Europe, Asia Lead the Way

Section 5: Carrier Case Studies*
5.1 The Upstarts
Free Telecom
Fastweb
PCCW
Yahoo! BB
5.2 The Incumbents
France Telecom
Telefonica
Verizon
Chunghwa Telecom
5.3 The Rivals
Comcast
DirecTV
*Sample Case Study
5.1.1 Service Positioning
5.1.2 Competition and Market Share
5.1.3 Content Offerings
5.1.4 Service Pricing
5.1.5 IPTV Technology
5.1.6 Subscriber, Revenue and Profitability
Performance
5.1.7 Key Lessons

Format Properties
Electronic The report will be emailed to you.
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