- Published: July 2011
Transforming Telcos With IPTV: Business Models, Content Challenge, and Pay TV Competition
- Published: January 2006
- Region: World
- 80 pages
- Pyramid Research, Inc
In their quest to pull themselves from the throes of a decaying voice business, telcos have one major hope: IPTV (Internet Protocol Television). The technology promises to transform television, and in the process re-energize telcos by reducing customer churn and introducing new revenue streams. Yet, IPTV is as uncertain as it is tantalizing, and making it work will be as complex as the end-user experience it promises will be easy.
This report examines the IPTV business model for telcos, analyzing adequate market and technology conditions, the experiences of a number of carriers that have launched the service, some that are planning to do so, and competitive
reactions to IPTV.
We ask – and provide answers to- the following questions:
- Is IPTV ready?
- Will IPTV save telcos?
- What is the successful IPTV value proposition?
- What are the economics of IPTV?
- How will cable and satellite respond to IPTV?
Understand the technology, competitive, and content challenges that await an IPTV launch. Use our IPTV forecasts to size market opportunity and Case Studies to assess best practices and develop your go-to-market
Identify new opportunities and assess competitors
offering PayTV over Internet Protocol.
Content Producers Evaluate new markets opportunities and develop strategies to increase revenues and viewer-ship of your content.
Understand market dynamics and assess the needs of both IPTV carriers and content providers. Use our IPTV forecast to develop sales plans and identify key market opportunities.
Evaluate the impact of the new technology and the
competition to develop an offensive growth strategy.
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Section 1: IPTV Technology
1.1 What Is IPTV?
1.2 How Does IPTV Work?
1.3 What Are the Main Pieces of the IPTV Architecture?
1.4 Technology Keys to IPTV Success
1.5 Is IPTV Ready?
Section 2: The IPTV Value Proposition and the Evolution of the Telco Business Model
2.1 The Death of Voice as We Know It
2.2 Emerging Telco Business Model: Triple Play to the Rescue
Section 3: IPTV Business Models and Key Factors of Success
3.1 IPTV Success Framework: Where Is IPTV More Likely to Be Successful?
3.2 IPTV and the ADSL Coverage Advantage
3.3 Telcos and the Content Challenge: Content Is King, to a Point
3.3.1 Sourcing Model: From Distribution to Creation
3.3.2 Content Acquisition: When Size Matters
3.3.3 Content a la Carte: Potentially Good for IPTV Market Share Gains, Viability Doubtful
3.3.4 Premium Content Is Important, But Broadcast Channels Are Critical
3.3.5 VoD: Not Quite the Present, Vital to the Future
3.3.6 Successful IPTV Is About a Focus on Broadband — Not TV
3.4 Pricing: The Power of Bundling
3.5 Digital Terrestrial TV: Friend and Foe
3.6 The Challenge of Regulation
Section 4: IPTV Competition and Forecasts
4.1 IPTV Competition: What Cable and Satellite Will Do
4.2 IPTV Forecasts from 2001 – 2010
4.2.1 What Exactly Are We Counting?
4.2.2 Europe, Asia Lead the Way
Section 5: Carrier Case Studies*
5.1 The Upstarts
5.2 The Incumbents
5.3 The Rivals
*Sample Case Study
5.1.1 Service Positioning
5.1.2 Competition and Market Share
5.1.3 Content Offerings
5.1.4 Service Pricing
5.1.5 IPTV Technology
5.1.6 Subscriber, Revenue and Profitability
5.1.7 Key Lessons
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