Retailing should be simple: sell the right products, in the right place, at the right price to the right customer in the right way and success is almost guaranteed. But retailing isnt simple - its complex, capricious and notoriously difficult to attain success … and thats mostly thanks to one thing: the consumer. How Britain Shops: Electricals examines shifts in consumer shopping patterns against a backdrop of rampant price deflation, the growing importance of the internet as a means of comparing pricing and the invasion by the large supermarket groups into electrical retailing.
