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How Britain Shops 2005: Personal Care


Description: Retailing should be simple: sell the right products, in the right place, at the right price to the right customer in the right way and success is almost guaranteed. But retailing isnt simple - its complex, capricious and notoriously difficult to attain success... and that’s mostly thanks to one thing: the consumer. How Britain Shops: Personal Care examines shifts in consumer shopping patterns against a backdrop of increasing price competition, stronger inroads into non-food by grocers and a growing consumer emphasis on convenience.


Contents: How Britain Shops: Personal Care

Shopping around
Retailer usage
Main user share by region
Conversion rates
Key findings
Profile of personal care shoppers
Penetration of personal care shoppers
Executive summary
Executive Summary
About the cDNA programme
Drivers of loyalty
Loyalty
Asda
26 - Asda, conversion rates
27 - Asda, loyalty
29 - Asda, competitors
23 - Asda, key findings
24 - Asda, visitors
25 - Asda, main users
30 Avon
34 - Avon, conversion rates
35 - Avon, loyalty
36 - Avon, competitors
31 - Avon, key findings
32 - Avon, visitors
33 - Avon, main users
38 Boots
42 - Boots, conversion rates
43 - Boots, loyalty
45 - Boots, competitors
39 - Boots, key findings
40 - Boots, visitors
41 - Boots, main users
46 Morrison
50 - Morrison, conversion rates
51 - Morrison, loyalty
53 - Morrison, competitors
47 - Morrison, key findings
48 - Morrison, visitors
49 - Morrison, main users
54 Sainsbury
58 - Sainsbury, conversion rates
59 - Sainsbury, loyalty
61 - Sainsbury, competitors
55 - Sainsbury, key findings
56 - Sainsbury, visitors
57 - Sainsbury, main users
62 Savers
66 - Savers, conversion rates
67 - Savers, loyalty
68 - Savers, competitors
63 - Savers, key findings
64 - Savers, visitors
65 - Savers, main users
70 Superdrug
74 - Superdrug, conversion rates
75 - Superdrug, loyalty
77 - Superdrug, competitors
71 - Superdrug, key findings
72 - Superdrug, visitors
73 - Superdrug, main users
78 Tesco
82 - Tesco, conversion rates
83 - Tesco, loyalty
85 - Tesco, competitors
79 - Tesco, key findings
80 - Tesco, visitors
81 - Tesco, main users
86 Wilkinson
90 - Wilkinson, conversion rates
91 - Wilkinson, loyalty
93 - Wilkinson, competitors
87 - Wilkinson, key findings
88 - Wilkinson, visitors
89 - Wilkinson, main users


Companies Mentioned Asda Boots Morrison Sainsbury Savers Superdrug Tesco Wilkinson


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