Retailing should be simple: sell the right products, in the right place, at the right price to the right customer in the right way and success is almost guaranteed. But retailing isnt simple - its complex, capricious and notoriously difficult to attain success... and that’s mostly thanks to one thing: the consumer. How Britain Shops: Personal Care examines shifts in consumer shopping patterns against a backdrop of increasing price competition, stronger inroads into non-food by grocers and a growing consumer emphasis on convenience.
