Ehealth Physician Insight Survey: 2005 Survey Results Overview - Market Research Reports

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Ehealth Physician Insight Survey: 2005 Survey Results Overview

Description:

Introduction

Work-related online access and use of online tools is gaining ground amongst physicians. While searching for health information online is an established practice among physicians, pharmaceutical companies must ensure the information they provide is accurate and user-friendly for physicians who have limited time. This PowerPoint insight survey pack identifies the growth potential for online tools.

Scope

- Results from a survey of 782 physicians in Europe, the US and Japan regarding their information requirements and online behavior

- Examination of physician attitudes towards the key eHealth markets including continuing medical education, eDetailing, ePrescribing and eSampling

- Analysis of specific physician usage and preferences, such as preferred contact methods, website technology features, common obstacles and deterrences

- Insight into how physicians would like to use online tools to change the relationship with their patients and the tools that can help them to do so

Highlights

Physicians across countries have specific yet similar preferences regarding the sources of the online information and online tools they use as well how physicians are being contacted

There is an increasing interest level by physicians to use email, disease management and compliance tools to monitor their patients health.

Online advertisements and product websites are gaining ground in driving consumers to inquire about specific medications.

Reasons to Purchase

- Understand physician information requirements in the major pharmaceutical markets and through which channels to reach physicians

- Identify current and prospective needs in eHealth technologies and channels, such as eDetailing, and identify the key opportunities for your company

- Reach physicians through the different eHealth initiatives by knowing and addressing the online requirements of each country

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