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Air Care in Bulgaria

  • ID: 310602
  • January 2016
  • Region: Bulgaria
  • 23 pages
  • Euromonitor International
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2015 was a very good year for air care with innovation and variety driving sales to the tune of 6% growth in current retail value sales. Highly recognisable categories such as car air fresheners saw a very positive year in 2015 due to some revamped brands and a strong push towards more effective merchandising practices. Additionally, newer air care categories which are still perceived as luxuries, such as candle and electric air fresheners, continue to grow at a similarly high pace.

The Air Care in Bulgaria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Air Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown
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AIR CARE IN BULGARIA

January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Air Care by Category: Value 2010-2015
Table 2 Sales of Air Care by Category: % Value Growth 2010-2015
Table 3 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2010-2015
Table 4 Sales of Air Care by Fragrance: Value Ranking 2010-2015
Table 5 NBO Company Shares of Air Care: % Value 2011-2015
Table 6 LBN Brand Shares of Air Care: % Value 2012-2015
Table 7 Forecast Sales of Air Care by Category: Value 2015-2020
Table 8 Forecast Sales of Air Care by Category: % Value Growth 2015-2020
Dm Bulgaria Eood in Home Care (bulgaria)
Strategic Direction
Key Facts
Summary 1 Dm Bulgaria EOOD: Key Facts
Summary 2 Dm Bulgaria EOOD: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 3 Dm Bulgaria EOOD: Private Label Portfolio
Competitive Positioning
Summary 4 Dm Bulgaria EOOD: Competitive Position 2015
Procter & Gamble Bulgaria Eood in Home Care (bulgaria)
Strategic Direction
Key Facts
Summary 5 Procter & Gamble Bulgaria EOOD: Key Facts
Summary 6 Procter & Gamble Bulgaria EOOD: Operational Indicators
Competitive Positioning
Summary 7 Procter & Gamble Bulgaria EOOD: Competitive Position 2015
Executive Summary
Growth Continues To Slow Down But Remains Positive
Innovations Lead the Way
Advertising Remains the Primary Tool of Marketers
Specialised Retailers Exhibit Strong Influence
Price Competition Threatens Long-term Growth
Key Trends and Developments
Resilience of Consumer Choice for Home Care Performance
the Power of Innovation
the Growing Influence of Private Label As A Trendsetter
Market Indicators
Table 9 Households 2010-2015
Market Data
Table 10 Sales of Home Care by Category: Value 2010-2015
Table 11 Sales of Home Care by Category: % Value Growth 2010-2015
Table 12 NBO Company Shares of Home Care: % Value 2011-2015
Table 13 LBN Brand Shares of Home Care: % Value 2012-2015
Table 14 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 15 Distribution of Home Care by Format: % Value 2010-2015
Table 16 Distribution of Home Care by Format and Category: % Value 2015
Table 17 Forecast Sales of Home Care by Category: Value 2015-2020
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 8 Research Sources

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown

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