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Air Care in Bulgaria Product Image

Air Care in Bulgaria

  • Published: May 2014
  • Region: Bulgaria
  • 18 pages
  • Euromonitor International

Despite the economic crisis, air care saw relatively strong retail value sales growth over the last three years of the review period, with growth of 6% in 2011, 5% in 2012 and 4% in 2013. Slightly less dynamic growth was seen in 2013 but given Bulgaria's economic stagnation and minimal GDP growth, this represented good performance for a category that tends to be highly dependent on the economic climate in the country. People appreciated the opportunity to buy high quality products on sale and...

The Air Care in Bulgaria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air READ MORE >

AIR CARE IN BULGARIA

May 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Air Care by Category: Value 2008-2013
Table 2 Sales of Air Care by Category: % Value Growth 2008-2013
Table 3 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value Breakdown 2008-2013
Table 4 Sales of Air Care by Fragrance: Value Ranking 2008-2013
Table 5 NBO Company Shares of Air Care: % Value 2009-2013
Table 6 LBN Brand Shares of Air Care: % Value 2010-2013
Table 7 Forecast Sales of Air Care by Category: Value 2013-2018
Table 8 Forecast Sales of Air Care by Category: % Value Growth 2013-2018
Executive Summary
Deepening Trend of Slowing Growth Rates
Enlarged Product Portfolios and Constant Promotions
Leading Companies Retain Their Positions
Expansion of Modern Retailers at Expense of Traditional Grocery Retailers
Average Unit Prices To Decline As A Result of Maturity and Competition
Key Trends and Developments
On-going Economic Uncertainty Impacts Home Care Sales
Rise of Private Label Products
Marketing Crucial To Success
Market Indicators
Table 9 Households 2008-2013
Market Data
Table 10 Sales of Home Care by Category: Value 2008-2013
Table 11 Sales of Home Care by Category: % Value Growth 2008-2013
Table 12 NBO Company Shares of Home Care: % Value 2009-2013
Table 13 LBN Brand Shares of Home Care: % Value 2010-2013
Table 14 Penetration of Private Label in Home Care by Category: % Value 2008-2013
Table 15 Distribution of Home Care by Format: % Value 2008-2013
Table 16 Distribution of Home Care by Format and Category: % Value 2013
Table 17 Forecast Sales of Home Care by Category: Value 2013-2018
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2013-2018
Sources
Summary 1 Research Sources

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