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Air Care in Bulgaria

  • ID: 310602
  • June 2015
  • Region: Bulgaria
  • 18 pages
  • Euromonitor International

Despite the overall sluggish growth rates recorded in 2014, dynamic development continued in less mature air care categories such as electric air fresheners, gel air fresheners and liquid air fresheners.

The Air Care in Bulgaria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Air Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

AIR CARE IN BULGARIA

June 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Air Care by Category: Value 2009-2014
Table 2 Sales of Air Care by Category: % Value Growth 2009-2014
Table 3 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value Breakdown 2009-2014
Table 4 Sales of Air Care by Fragrance: Value Ranking 2009-2014
Table 5 NBO Company Shares of Air Care: % Value 2010-2014
Table 6 LBN Brand Shares of Air Care: % Value 2011-2014
Table 7 Forecast Sales of Air Care by Category: Value 2014-2019
Table 8 Forecast Sales of Air Care by Category: % Value Growth 2014-2019
Executive Summary
Slowdown in A Maturing Market
Advertising Spending Well Rewarded
Multinational Companies Face Increasing Competition
Retail Distribution Channels for Home Care Remain Stable
Steady But Slower Growth Expected During the Forecast Period
Key Trends and Developments
More Positive Outlook for the Bulgarian Economy
Ecology, Health and Social Responsibility
Growth in Private Label
Market Indicators
Table 9 Households 2009-2014
Market Data
Table 10 Sales of Home Care by Category: Value 2009-2014
Table 11 Sales of Home Care by Category: % Value Growth 2009-2014
Table 12 NBO Company Shares of Home Care: % Value 2010-2014
Table 13 LBN Brand Shares of Home Care: % Value 2011-2014
Table 14 Penetration of Private Label in Home Care by Category: % Value 2009-2014
Table 15 Distribution of Home Care by Format: % Value 2009-2014
Table 16 Distribution of Home Care by Format and Category: % Value 2014
Table 17 Forecast Sales of Home Care by Category: Value 2014-2019
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Sources
Summary 1 Research Sources

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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