• +353-1-416-8900(GMT OFFICE HOURS)
  • 1-800-526-8630(US/CAN TOLL FREE)
  • 1-917-300-0470(EST OFFICE HOURS)
Bath and Shower Products in Germany Product Image

Bath and Shower Products in Germany

  • ID: 310618
  • July 2009
  • Region: Europe, Germany
  • 40 Pages
  • Euromonitor International

FEATURED COMPANIES

  • Alticor Inc
  • Burnus GmbH
  • Dr Scheller Cosmetics AG
  • Guhl Ikebana GmbH
  • Lornamead GmbH
  • Procter & Gamble GmbH
  • MORE

The Bath and Shower Products in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change. Product coverage: bath additives, body wash/shower gel, bar soap, liquid soap, talcum powder. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the cosmetics & toiletries industry
- Pinpoint growth sectors and trends and identify factors driving change
- Understand the competitive environment, the market’s major players and leading brands
- Use five-year forecasts to assess how the market is predicted to develop

FEATURED COMPANIES

  • Alticor Inc
  • Burnus GmbH
  • Dr Scheller Cosmetics AG
  • Guhl Ikebana GmbH
  • Lornamead GmbH
  • Procter & Gamble GmbH
  • MORE

Bath and Shower Products in Germany
Euromonitor International
July 2009
List of Contents and Tables
Executive Summary
Value Sales of Cosmetics and Toiletries Display Slow Growth
Demand for Men's Grooming Products Continues To Grow
Sales Led by L'oréal and Beiersdorf
Fierce Competition Among Retailers Driving Out Smaller Competitors
Economic Problems To Hinder Growth in Forecast Period
Key Trends and Developments
Global Economic Situation Hits Consumer Confidence
Ageing Population Continues To Shape Sales
Polarisation Increases
Demand for Natural Products Continues To Increase
Discounters and Parapharmacies/drugstores Continue To Grow in Importance
Market Data
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 8 Penetration of Private Label by Sector by Retail Value 2003-2008
Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
Appendix
Gift Sets
Definitions
Summary 1 Research Sources
Beiersdorf AG
Strategic Direction
Key Facts
Summary 2 Beiersdorf AG: Key Facts
Summary 3 Beiersdorf AG: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Beiersdorf AG: Competitive Position 2008
Coty Deutschland GmbH
Strategic Direction
Key Facts
Summary 5 Coty Deutschland GmbH: Key Facts
Summary 6 Coty Deutschland GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Coty Deutschland GmbH: Competitive Position 2008
Dalli-werke Mäurer & Wirtz GmbH & Co Kg
Strategic Direction
Key Facts
Summary 8 Dalli-Werke Mäurer & Wirtz GmbH & Co KG: Key Facts
Summary 9 Dalli-Werke Mäurer & Wirtz GmbH & Co KG: Operational Indicators
Company Background
Production
Summary 10 Dalli-Werke Mäurer & Wirtz GmbH & Co KG: Production Statistics 2008
Competitive Positioning
Summary 11 Dalli-Werke Mäurer & Wirtz GmbH & Co KG: Competitive Position 2008
Dr Scheller Cosmetics AG
Strategic Direction
Key Facts
Summary 12 Dr Scheller Cosmetics AG: Key Facts
Summary 13 Dr Scheller Cosmetics AG: Operational Indicators
Company Background
Production
Summary 14 Dr Scheller Cosmetics AG: Production Statistics 2007
Competitive Positioning
Summary 15 Dr Scheller Cosmetics AG: Competitive Position 2008
Hans Schwarzkopf & Henkel GmbH & Co Kg
Strategic Direction
Key Facts
Summary 16 Hans Schwarzkopf & Henkel GmbH & Co KG: Key Facts
Summary 17 Hans Schwarzkopf & Henkel GmbH & Co KG: Operational Indicators
Company Background
Production
Summary 18 Hans Schwarzkopf & Henkel GmbH & Co KG: Production Statistics 2008
Competitive Positioning
Summary 19 Hans Schwarzkopf & Henkel GmbH & Co KG: Competitive Position 2007
L'Oréal Deutschland GmbH
Strategic Direction
Key Facts
Summary 20 L'Oréal Deutschland GmbH: Key Facts
Summary 21 L'Oréal Deutschland GmbH: Operational Indicators
Company Background
Production
Summary 22 L'Oréal Deutschland GmbH: Production Statistics 2008
Competitive Positioning
Summary 23 L'Oréal Deutschland GmbH: Competitive Position 2008
Procter & Gamble GmbH
Strategic Direction
Key Facts
Summary 24 Procter & Gamble GmbH: Key Facts
Summary 25 Procter & Gamble GmbH: Operational Indicators
Company Background
Production
Summary 26 Procter & Gamble GmbH: Production Statistics 2008
Competitive Positioning
Summary 27 Procter & Gamble GmbH: Competitive Position 2008
Unilever Deutschland GmbH
Strategic Direction
Key Facts
Summary 28 Unilever Deutschland GmbH: Key Facts
Summary 29 Unilever Deutschland GmbH: Operational Indicators
Company Background
Production
Summary 30 Unilever Deutschland GmbH: Production Statistics 2008
Competitive Positioning
Summary 31 Unilever Deutschland GmbH: Competitive Position 2008
Weleda AG
Strategic Direction
Key Facts
Summary 32 Weleda AG: Key Facts
Company Background
Production
Summary 33 Weleda AG: Production Statistics 2008
Competitive Positioning
Summary 34 Weleda AG: Competitive Position 2008
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 15 Sales of Bath and Shower Products by Subsector: Value 2003-2008
Table 16 Sales of Bath and Shower Products by Subsector: % Value Growth 2003-2008
Table 17 Bath and Shower Products Premium Vs Mass % Analysis 2003-2008
Table 18 Bath and Shower Products Company Shares by Retail Value 2004-2008
Table 19 Bath and Shower Products Brand Shares by Retail Value 2005-2008
Table 20 Bath and Shower Products Premium Brand Shares 2005-2008
Table 21 Forecast Sales of Bath and Shower Products by Subsector: Value 2008-2013
Table 22 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2008-2013
Table 23 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2008-2013

FEATURED COMPANIES

  • Alticor Inc
  • Burnus GmbH
  • Dr Scheller Cosmetics AG
  • Guhl Ikebana GmbH
  • Lornamead GmbH
  • Procter & Gamble GmbH
  • MORE

Wellness, au natural, and convenience
The trend towards health and wellness has started to penetrate many areas of everyday German life, from functional foods and beverages to household care items, such as mood-influencing air-fresheners, to cosmetics and toiletries items, such as oral hygiene products with healthy properties and skin products with beautifying attributes. Health and wellness products are one possible key to growth in cosmetics and toiletries, or at least for maintaining the current level of sales. Movements and ideas based on natural therapies, such as feng shui, yoga, ayurveda, and aromatherapy have become mainstream and are exerting an influence on the development of the cosmetics and toiletries industry. The younger generation in Germany, in particular, is focusing more not only on financial security and prosperity but also on traditional values such as quality of life.

Convenience also continues to be a key trend for German consumers. Convenience is offered by products such as smaller, easier to carry packaging and 2-in-1 products. Convenient products have benefited from increasingly busy lifestyles, with more and more women entering the workforce. Easy application and usage, as well as timesaving characteristics, are the main requirements. These products tend to have a higher price positioning, but German consumers seem to be willing to pay higher unit prices when products can offer genuine benefits in terms of saving time. Although convenience can be a powerful factor, German consumers will till tend to choose convenient private label and mass-market products where possible.

Companies Mentioned Include:
- L'Oréal Deutschland GmbH
- Beiersdorf AG
- Schwarzkopf & Henkel Cosmetics GmbH
- Procter & Gamble GmbH
- Lever Fabergé Deutschland GmbH
- GlaxoSmithKline GmbH & Co KG
- Colgate-Palmolive GmbH
- LVMH Perfumes & Cosmetics GmbH
- Coty Deutschland GmbH
- Cosmopolitan Cosmetics GmbH
- Laboratoires Garnier
- Gaba GmbH
- Lancaster Group Deutschland GmbH
- Wella AG
- Wilkinson Sword GmbH
- P&G Prestige Beauté GmbH
- Johnson & Johnson GmbH
- Dr Scheller Cosmetics AG
- Shiseido Deutschland GmbH
- Yves Rocher GmbH
- Pierre Fabre Participations SA
- Avon Cosmetics GmbH
- Sara Lee/DE GmbH & Co KG
- Florena Cosmetic GmbH
- Guhl Ikebana GmbH
- Christian Dior GmbH, Parfums
- Clarins SA
- Dalli-Werke Mäurer & Wirtz GmbH & Co KG
- Chanel GmbH & Co KG
- Reckitt Benckiser Deutschland AG
- Estée Lauder GmbH & Co OHG
- Gillette Deutschland GmbH & Co
- Kenzo Parfums GmbH
- Beauté Prestige International GmbH
- Sebapharma GmbH & Co
- Oral-B Laboratories GmbH
- Gucci Group NV
- Boots Healthcare Deutschland GmbH
- Hormocenta Cosmetics
- Body Shop Plc, The
- Euroitalia Srl
- Clairol GmbH
- Alticor Inc
- Calvin Klein Cosmetics Vertriebs GmbH
- Nestlé Nutrition GmbH
- Antonio Puig SA
- Mary Kay Cosmetics GmbH
- Burnus GmbH
- Braukmann Kosmetik GmbH, Hildegard
- Kao Chemicals GmbH
- Rufin Cosmetic GmbH
- Lornamead Group
- Dalli-Werke Mäurer & Wirtz & Co KG
- Florena Cosmetics GmbH
- Sara Lee Deutschland GmbH & Co KG
- Sebapharma GmbH & Co KG
- Goldwell GmbH
- Weleda GmbH & Co KG
- Bic Deutschland GmbH
- Lornamead GmbH
- Pfizer Consumer Healthcare GmbH
- Biodroga Cosmetics GmbH
- Combe Pharma
- Murnauer Markenvertrieb GmbH
- Nestlé-Alete-GmbH

Note: Product cover images may vary from those shown

RELATED PRODUCTS

  • Bath and Shower in Azerbaijan - Product Thumbnail Image Bath and Shower in Azerbaijan

    Bath and Shower in Azerbaijan

    • Language: English
    • Published: May 2013
    • Region: Azerbaijan
    FROM
  • Bath & Shower Products: Global Industry Guide - Product Thumbnail Image

    Bath & Shower Products: Global Industry Guide

    • Language: English
    • 188 Pages
    • Published: August 2014
    • Region: Global
    FROM
  • Bath and Shower in Kazakhstan - Product Thumbnail Image Bath and Shower in Kazakhstan

    Bath and Shower in Kazakhstan

    • Language: English
    • Published: August 2013
    • Region: Kazakhstan
    FROM
  • Bath and Shower in Tunisia - Product Thumbnail Image Bath and Shower in Tunisia

    Bath and Shower in Tunisia

    • Language: English
    • Published: September 2013
    • Region: Tunisia
    FROM
  • Bath and Shower in Bolivia - Product Thumbnail Image Bath and Shower in Bolivia

    Bath and Shower in Bolivia

    • Language: English
    • Published: June 2014
    • Region: Bolivia
    FROM
  • Bath and Shower in Estonia - Product Thumbnail Image Bath and Shower in Estonia

    Bath and Shower in Estonia

    • Language: English
    • Published: June 2014
    • Region: Estonia
    FROM
  • Bath and Shower in Costa Rica - Product Thumbnail Image Bath and Shower in Costa Rica

    Bath and Shower in Costa Rica

    • Language: English
    • Published: July 2014
    • Region: Costa Rica
    FROM
  • Bath and Shower in Slovenia - Product Thumbnail Image Bath and Shower in Slovenia

    Bath and Shower in Slovenia

    • Language: English
    • Published: July 2014
    • Region: Slovenia
    FROM
  • Bath and Shower in Serbia - Product Thumbnail Image Bath and Shower in Serbia

    Bath and Shower in Serbia

    • Language: English
    • Published: August 2014
    • Region: Serbia
    FROM
  • Global Bath & Shower Products - Product Thumbnail Image

    Global Bath & Shower Products

    • Language: English
    • Published: August 2014
    • Region: Global
    FROM

Our Clients

Our clients' logos