Carbonates in Canada

In 2012, retail sales of carbonates were relatively flat in both volume and value terms. Dollar sales recorded a marginal decrease, reaching C$2.8 billion while volume remained unchanged at 2.5 billion litres. The on-going influence of the health and wellness trend continued to dampen consumer demand for soft drinks in Canada, and with constant media buzz surrounding rising obesity rates and other chronic illnesses being strongly linked to consumption of carbonates, the industry struggled to...

Euromonitor International's Carbonates in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Cola Carbonates, Non-Cola Carbonates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Carbonates market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop. SHOW LESS READ MORE >

CARBONATES IN CANADA
Euromonitor International
March 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of Carbonates by Category: Volume 2007-2012
Table 2 Off-trade Sales of Carbonates by Category: Value 2007-2012
Table 3 Off-trade Sales of Carbonates by Category: % Volume Growth 2007-2012
Table 4 Off-trade Sales of Carbonates by Category: % Value Growth 2007-2012
Table 5 On-trade vs Off-trade Sales of Carbonates: Volume 2007-2012
Table 6 On-trade vs Off-trade Sales of Carbonates: Value 2007-2012
Table 7 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2007-2012
Table 8 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2007-2012
Table 9 Off-trade Sales of Low Calorie Cola Carbonates by Category: % Volume Breakdown 2007-2012
Table 10 Leading Flavours for Cola Carbonates: % Volume Breakdown 2007-2012
Table 11 Leading Flavours for Non-cola Carbonates: % Volume Breakdown 2007-2012
Table 12 Company Shares of Carbonates by Off-trade Volume 2008-2012
Table 13 Brand Shares of Carbonates by Off-trade Volume 2009-2012
Table 14 Company Shares of Carbonates by Off-trade Value 2008-2012
Table 15 Brand Shares of Carbonates by Off-trade Value 2009-2012
Table 16 Forecast Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 17 Forecast Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 19 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Table 20 Low Calorie Carbonates by Category
Executive Summary
Health Concerns Remain Major Barrier To Growth
Soft Drinks Industry Responds To Public Pressure
Juice Seeks To Boost Its Profile Through Product Innovation
Target Canada's Anticipated Launch in 2013 Drives Expansion of Grocery Retailers
Overall Forecast Growth for Soft Drinks Remains Slim
Key Trends and Developments
Soft Drinks Consumption Remains Low Amid Health Concerns
Smoothies in Canada Moves From Niche To Mainstream
Health Canada's Approval of Stevia Creates Opportunities for Innovation
Opening of Target in Canada Spurs More Retail Activity From Established Retailers
At-home Carbonation System Creates New Consumption Trend in Carbonates
Market Data
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2012
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2012
Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2012
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2012
Table 29 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2007-2012
Table 30 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2007-2012
Table 31 Off-trade Sales of Soft Drinks by Category: Value 2007-2012
Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2007-2012
Table 33 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2012
Table 34 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2009-2012
Table 35 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2012
Table 36 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2009-2012
Table 37 Company Shares of Off-trade Soft Drinks by Value 2008-2012
Table 38 Brand Shares of Off-trade Soft Drinks by Value 2009-2012
Table 39 Penetration of Private Label (as sold) by Category by Volume 2007-2012
Table 40 Penetration of Private Label by Category by Value 2007-2012
Table 41 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2012
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2012-2017
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2012-2017
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 46 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2012-2017
Table 47 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2012-2017
Table 48 Forecast Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 49 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Appendix
Fountain Sales in Canada
Marketdata
Table 50 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
Table 51 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
Table 52 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
Table 53 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
Table 54 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
Table 55 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017
Table 56 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
Table 57 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017
Sources
Summary 1 Research Sources

Health concerns keep consumers away from carbonates
The media’s favourite health topic lately has been Canada’s rising obesity rates. Although not at a level comparable to their southern neighbours, Canadians are becoming heavier: a 2004 survey conducted by Statistics Canada indicated that the level of obesity was around 23%. Health concerns are great in many industrialised countries, but in Canada, with its public health care system, health problems are (rightly) seen as a drain on everyone’s wallet. This has had a huge impact on soft drinks. Consumers are moving away from highcalorie, low-nutrient beverages, such as cola carbonates, and into other, healthier sectors, such as water, juice and functional drinks.

Companies Mentioned Include:
- A Lassonde Inc
- A&W Food Services of Canada Inc
- Alfresh Beverages Canada Corp
- Aquaterra Corp
- Cadbury Beverages
- Campbell Soup Co Ltd
- Canada Inc
- Clearly Canadian Beverages Corporation
- Coca-Cola Ltd
- Cott Corp
- Danone Waters of Canada Inc
- Danone Waters of North America Inc
- Kraft Canada Inc
- Lassonde Beverages Canada
- McCain Foods Ltd
- Minute Maid Co of Canada
- Monarch Beverage Co, The
- Mott's Inc
- Naya Inc
- Nestlé Waters of Canada Ltd
- Ocean Spray Cranberries Inc
- Parmalat Canada Ltd
- Pepsi-Cola Canada Beverages Ltd
- Pepsi-QTG Canada Inc
- Perrier Group of Canada Ltd
- Procter & Gamble Inc
- QTG Canada Inc
- Quaker Oats of Canada Ltd
- Snapple Beverage Corp
- Sunny Delight Beverages Co
- Sun-Rype Products Ltd
- Tetley Canada Inc
- The Pop Shoppe
- Tropicana Products Ltd