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Carbonates in South Korea
Euromonitor International, Sep 2011, Pages: 40
In 2010, products within the carbonates category were re-evaluated by consumers, thanks to the introduction of unique concepts. Manufacturers started to add health positioning to carbonates, a strategy which appealed to South Korean consumers during 2010. Dong-A Otsuka Co Ltd introduced a new version of its Oran-C brand in late 2009, and it was well accepted by consumers. New Oran-C included 100mg of vitamin C per 100ml and the company used natural fruit juice instead of artificial ingredients.
The Carbonates in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Cola Carbonates, Non-Cola Carbonates.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Carbonates market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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