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Depilatories in Germany

  • ID: 310673
  • July 2015
  • Region: Germany
  • 21 Pages
  • Euromonitor International

FEATURED COMPANIES

  • Beiersdorf Ag
  • Coty Deutschland Gmbh
  • Gaba Gmbh
  • Johnson & Johnson Gmbh
  • Nestlé Nutrition Gmbh
  • Sebapharma Gmbh & Co
  • MORE

Perfectly smooth and hairless skin remained an important issue for women and teenage girls in Germany in 2014. Depilatories are most commonly used on legs and armpits but many consumers also use them on other parts of their body. Celebrities and models, which feature heavily in marketing campaigns for depilatories, support this desire for perfect and hairless skin.

The Depilatories in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Depilatories market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Beiersdorf Ag
  • Coty Deutschland Gmbh
  • Gaba Gmbh
  • Johnson & Johnson Gmbh
  • Nestlé Nutrition Gmbh
  • Sebapharma Gmbh & Co
  • MORE

DEPILATORIES IN GERMANY

July 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Category Data
Table 1 Sales of Depilatories by Category: Value 2009-2014
Table 2 Sales of Depilatories by Category: % Value Growth 2009-2014
Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2009-2014
Table 4 NBO Company Shares of Depilatories: % Value 2010-2014
Table 5 LBN Brand Shares of Depilatories: % Value 2011-2014
Table 6 Forecast Sales of Depilatories by Category: Value 2014-2019
Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2014-2019
Executive Summary
Growth of Beauty and Personal Care Slowing Despite Further Segmentation
Market Remains Fragmented With Stiff Competition Between International and Domestic Players
Innovative Serums Stimulate Consumer Interest
Premiumisation Counterbalances Pressure From Private Label
Key Trends and Developments
At-home Beauty on the Rise
Polarisation in Consumer Purchasing Behaviour Difficult To Predict
Contrasting Trends of Layering Versus Multi-benefit Products Both Thrive
Market Data
Table 8 Sales of Beauty and Personal Care by Category: Value 2009-2014
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 10 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
Table 11 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2009-2014
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Sources
Summary 1 Research Sources

Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Beiersdorf Ag
  • Coty Deutschland Gmbh
  • Gaba Gmbh
  • Johnson & Johnson Gmbh
  • Nestlé Nutrition Gmbh
  • Sebapharma Gmbh & Co
  • MORE

Another decline in 2005

Germans are currently suffering from a poor economy, high unemployment rates, and shrinking disposable income levels. As a result, consumer uncertainty has been a prevailing factor affecting expenditure on cosmetics and toiletries in recent years. Price consciousness especially affects products with a luxurious image, such as products for personal care and beautification. The effects of this have been to force a decline in overall value sales of cosmetics and toiletries in both 2004 and 2005.

Babies and men – disposable income and declining birth rates

The economic climate is also having an impact on German consumers beyond the immediate purchase decision. Germany's birth rate, for example, is at an all-time low and one of the lowest in Europe. While Germany's population is ageing, young Germans are concerned about the uncertain political and economic situation. Consequently, they opt for delaying having a family or decide not to have a family at all. This, in turn, is affecting demand for related products, with a strong decline in baby care products for example, while the ageing population is boosting demand for nourishers/anti-agers and anti-cellulite body care. Only a small percentage of German men's disposable income has typically been spent on cosmetics and toiletries. The industry has realised the potential in this particular consumer segment and has been targeting it over the review period. Men's grooming products thus registered healthy growth between 2000 and 2005.

Note: Product cover images may vary from those shown

Wilkinson Sword Gmbh
Weleda Ag
Sebapharma Gmbh & Co
Schwarzkopf & Henkel Cosmetics Gmbh
Unilever Group
GlaxoSmith Kline Plc
Sara Lee/De Gmbh & Co Kg
Procter & Gamble Deutschland Gmbh
Nestlé Nutrition Gmbh
Christian Dior Gmbh
Parfums Givenchy Gmbh
Kenzo Parfums Gmbh
Lvmh Perfumes & Cosmetics Gmbh
L'oréal Deutschland Gmbh
Lever Fabergé Deutschland Gmbh
Johnson & Johnson Gmbh
Guhl Ikebana Gmbh
Gaba Gmbh
Florena Cosmetic Gmbh
Dr Scheller Cosmetics Ag
Dalli-Werke Mäurer & Wirtz Gmbh & Co Kg
Coty Deutschland Gmbh
Cosmopolitan Cosmetics Gmbh
Colgate-Palmolive Gmbh
Beiersdorf Ag

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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