Movies, television shows and the internet, especially social media, continued to promote perfectly smooth and hairless skin to be the most desired look for women and teenage girls in Germany in 2015. For many female consumers removing hair on legs, in armpits or other areas of the body is part of their regular beauty and care routine. As a result, the demand for convenient and gentle solutions for a possibly more permanent and effective hair removal continued to grow.
The Depilatories in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Depilatories market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
DEPILATORIES IN GERMANY
LIST OF CONTENTS AND TABLES
Table 1 Sales of Depilatories by Category: Value 2010-2015
Table 2 Sales of Depilatories by Category: % Value Growth 2010-2015
Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2011-2015
Table 4 NBO Company Shares of Depilatories: % Value 2011-2015
Table 5 LBN Brand Shares of Depilatories: % Value 2012-2015
Table 6 Forecast Sales of Depilatories by Category: Value 2015-2020
Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2015-2020
2015 Brings Further Growth To Beauty and Personal Care in Germany
Innovation and Targeted New Product Launches Trump Maturity
Big Players Maintain Their Lead Despite the Dynamic Growth of Newcomers
High Added-value and Emotional Approach for New Product Launches
Future Growth Potential Through Natural and Innovative Brands
Key Trends and Developments
Individualisation and Targeted Products As Growth Drivers
Organic and Green Products As Natural Growth Drivers in Beauty and Personal Care
Product Lines Are Expanding To Cater for Specific Customer Needs
Table 8 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 10 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 11 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Summary 1 Research Sources
Another decline in 2005
Germans are currently suffering from a poor economy, high unemployment rates, and shrinking disposable income levels. As a result, consumer uncertainty has been a prevailing factor affecting expenditure on cosmetics and toiletries in recent years. Price consciousness especially affects products with a luxurious image, such as products for personal care and beautification. The effects of this have been to force a decline in overall value sales of cosmetics and toiletries in both 2004 and 2005.
Babies and men – disposable income and declining birth rates
The economic climate is also having an impact on German consumers beyond the immediate purchase decision. Germany's birth rate, for example, is at an all-time low and one of the lowest in Europe. While Germany's population is ageing, young Germans are concerned about the uncertain political and economic situation. Consequently, they opt for delaying having a family or decide not to have a family at all. This, in turn, is affecting demand for related products, with a strong decline in baby care products for example, while the ageing population is boosting demand for nourishers/anti-agers and anti-cellulite body care. Only a small percentage of German men's disposable income has typically been spent on cosmetics and toiletries. The industry has realised the potential in this particular consumer segment and has been targeting it over the review period. Men's grooming products thus registered healthy growth between 2000 and 2005.
Wilkinson Sword Gmbh
Sebapharma Gmbh & Co
Schwarzkopf & Henkel Cosmetics Gmbh
GlaxoSmith Kline Plc
Sara Lee/De Gmbh & Co Kg
Procter & Gamble Deutschland Gmbh
Nestlé Nutrition Gmbh
Christian Dior Gmbh
Parfums Givenchy Gmbh
Kenzo Parfums Gmbh
Lvmh Perfumes & Cosmetics Gmbh
L'oréal Deutschland Gmbh
Lever Fabergé Deutschland Gmbh
Johnson & Johnson Gmbh
Guhl Ikebana Gmbh
Florena Cosmetic Gmbh
Dr Scheller Cosmetics Ag
Dalli-Werke Mäurer & Wirtz Gmbh & Co Kg
Coty Deutschland Gmbh
Cosmopolitan Cosmetics Gmbh