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Depilatories in Germany Product Image

Depilatories in Germany

  • Published: September 2013
  • Region: Germany
  • 28 Pages
  • Euromonitor International

FEATURED COMPANIES

  • Beiersdorf Ag
  • Coty Deutschland Gmbh
  • Gaba Gmbh
  • Johnson & Johnson Gmbh
  • Nestlé Nutrition Gmbh
  • Sebapharma Gmbh & Co
  • MORE

Depilatories in Germany benefited from key advertising campaigns which were launched by major players in 2012. Procter & Gamble received a strong media presence when it used one of Germany’s Next Top Model’s in its Gillette Venus campaign in 2012, in order to better promote its extensive product range. These major marketing and advertising activities stimulated general demand for depilatories, and as a result consumers were more engaged in grooming and shaving. In times of economic uncertainty,...

The Depilatories in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Depilatories market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

DEPILATORIES IN GERMANY

September 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Depilatories by Category: Value 2007-2012
Table 2 Sales of Depilatories by Category: % Value Growth 2007-2012
Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2007-2012
Table 4 Depilatories NBO Company Shares by Value 2008-2012
Table 5 Depilatories LBN Brand Shares by Value 2009-2012
Table 6 Forecast Sales of Depilatories by Category: Value 2012-2017
Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2012-2017
Beiersdorf AG in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 1 Beiersdorf AG: Key Facts
Company Background
Production
Summary 2 Beiersdorf AG: Production Statistics 2012
Competitive Positioning
Summary 3 Beiersdorf AG: Competitive Position 2012
Procter & Gamble GmbH in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 4 Procter & Gamble GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Procter & Gamble GmbH: Competitive Position 2012
Executive Summary
Beauty and Personal Care Continues To Grow in 2012
Parapharmacies/drugstores Leads Beauty and Personal Care
"greenwashing" Cannibalises the Sales of Certified Organic Products
Men's Grooming Gains Momentum
Moderate Retail Value Growth Is Expected
Key Trends and Developments
Beauty and Personal Care Retains Its Spark Despite the Economic Downturn
Grooming Gains Importance in An Ageing Country
the Demand for Natural Products Is Slowing Down, But Is Still Present
Innovations Seen in Beauty Retailing Concepts
Internet Retailing Picks Up Speed
Market Data
Table 8 Sales of Beauty and Personal Care by Category: Value 2007-2012
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2007-2012
Table 10 Sales of Premium Cosmetics by Category: Value 2007-2012
Table 11 Sales of Premium Cosmetics by Category: % Value Growth 2007-2012
Table 12 Beauty and Personal Care GBO Company Shares by Value 2008-2012
Table 13 Beauty and Personal Care NBO Company Shares by Value 2008-2012
Table 14 Beauty and Personal Care LBN Brand Shares by Value 2009-2012
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value Analysis 2007-2012
Table 16 Sales of Beauty and Personal Care by Distribution Format: % Value Analysis 2007-2012
Table 17 Sales of Beauty and Personal Care by Category and by Distribution Format: % Value Analysis 2012
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 20 Forecast Sales of Premium Cosmetics by Category: Value 2012-2017
Table 21 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2012-2017
Sources
Summary 6 Research Sources

Another decline in 2005

Germans are currently suffering from a poor economy, high unemployment rates, and shrinking disposable income levels. As a result, consumer uncertainty has been a prevailing factor affecting expenditure on cosmetics and toiletries in recent years. Price consciousness especially affects products with a luxurious image, such as products for personal care and beautification. The effects of this have been to force a decline in overall value sales of cosmetics and toiletries in both 2004 and 2005.

Babies and men – disposable income and declining birth rates

The economic climate is also having an impact on German consumers beyond the immediate purchase decision. Germany's birth rate, for example, is at an all-time low and one of the lowest in Europe. While Germany's population is ageing, young Germans are concerned about the uncertain political and economic situation. Consequently, they opt for delaying having a family or decide not to have a family at all. This, in turn, is affecting demand for related products, with a strong decline in baby care products for example, while the ageing population is boosting demand for nourishers/anti-agers and anti-cellulite body care. Only a small percentage of German men's disposable income has typically been spent on cosmetics and toiletries. The industry has realised the potential in this particular consumer segment and has been targeting it over the review period. Men's grooming products thus registered healthy growth between 2000 and 2005.

Wilkinson Sword Gmbh
Weleda Ag
Sebapharma Gmbh & Co
Schwarzkopf & Henkel Cosmetics Gmbh
Unilever Group
GlaxoSmith Kline Plc
Sara Lee/De Gmbh & Co Kg
Procter & Gamble Deutschland Gmbh
Nestlé Nutrition Gmbh
Christian Dior Gmbh
Parfums Givenchy Gmbh
Kenzo Parfums Gmbh
Lvmh Perfumes & Cosmetics Gmbh
L'oréal Deutschland Gmbh
Lever Fabergé Deutschland Gmbh
Johnson & Johnson Gmbh
Guhl Ikebana Gmbh
Gaba Gmbh
Florena Cosmetic Gmbh
Dr Scheller Cosmetics Ag
Dalli-Werke Mäurer & Wirtz Gmbh & Co Kg
Coty Deutschland Gmbh
Cosmopolitan Cosmetics Gmbh
Colgate-Palmolive Gmbh
Beiersdorf Ag

Note: Product cover images may vary from those shown

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