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Depilatories in Germany
Euromonitor International, June 2011, Pages: 24
Following the economic downturn, German women increasingly sought out lower-priced options in depilatories towards the end of the review period. This resulted in a strong growth in share for private label products, with economy brands also benefiting. The leading branded players Gillette, Wilkinson Sword, Reckitt Benckiser and GlaxoSmithKline consequently lost value share in 2010 as women adopted an increasingly pragmatic attitude. A growing number are simply seeking affordable basic razors and...
The Depilatories in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Depilatories market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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