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Fruit/Vegetable Juice in Bulgaria

Euromonitor International, Sep 2011, Pages: 38


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Fruit/vegetable juice products are perceived as better and healthier alternatives to carbonates by Bulgarian consumers. However, since they are more expensive than other options, such as bottled water, such products were among the first to be dropped from daily shopping routines as economic conditions in the country worsened over the later years of the review period. The healthiest and most expensive type of fruit/vegetable juice, namely reconstituted 100% juice, suffered the most from this...

The Fruit/Vegetable Juice in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: 100% Juice, Fruit-Flavoured Drinks (No Juice Content), Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Fruit/Vegetable Juice market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.






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