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Functional Drinks in Bulgaria
Euromonitor International, March 2010, Pages: 38
While functional drinks was among the fastest growing categories in soft drinks, in 2009 it did not escape the negative development pattern, common to all non-necessity product types, of declining sales. Functional drinks possesses a peculiarity which sets it apart from other soft drinks categories - energy, and sports drinks are mainly consumed in out-of-home situations. Functional drinks are lifestyle products with high average unit prices (most brands are positioned at BGN2.50 or above for a...
The Functional Drinks in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Elixirs, Energy Drinks, Sports Drinks
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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