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Functional Drinks in Canada
Euromonitor International, May 2010, Pages: 40
The growth of functional drinks slowed down in 2009, compared to the review period. Deceleration of growth was noticeable in all categories, however sports drinks even saw negative volume growth in 2009. The main reason behind slower growth is the maturity of the sector and economic recession in 2009. In most cases functional drinks target a narrow age demographic, younger people in particular, where each purchase is not considered a necessity, but rather a small luxury. Nevertheless, energy...
The Functional Drinks in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Elixirs, Energy Drinks, Sports Drinks
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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