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Functional Drinks in India
Euromonitor International, April 2010, Pages: 51
The economic downturn of 2009 had a negative impact on the functional drinks category. Functional drinks is regarded as a non-essential product type by consumers, and as people tightened their purse strings grow rates slowed significantly. Off-trade current value sales grew by 48% in 2009, much slower than the review period CAGR.
The Functional Drinks in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Elixirs, Energy Drinks, Sports Drinks
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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