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Functional Drinks in Romania

Euromonitor International, March 2010, Pages: 41


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The excellent performance of functional drinks in 2009 was the result of the changing lifestyle in Bucharest and the large cities, which enjoyed higher income levels. However, the impressive growth was somewhat distorted by the low starting base, as well as by the fact that energy drinks comprised the main contribution to development, despite the emergence of sports drinks in 2005. Furthermore, energy drinks witnessed strong penetration in on-trade outlets, which resulted in reduced...

The Functional Drinks in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Elixirs, Energy Drinks, Sports Drinks

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Soft Drinks industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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