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Functional Drinks in South Korea

Euromonitor International, April 2010, Pages: 34


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Functional drinks sales increased by 5% in total volume terms and by almost 8% in total current value terms in 2009. Since consumers are becoming increasingly interested in health and beauty issues, the number of people enjoying sports and leisure activities in South Korea has been increasing. This trend continued to have a positive influence on sales of sports drinks. Haitai Beverage Co Ltd introduced a new sports drink in 2009, Excellade, with two flavours targeting consumers in their late...

The Functional Drinks in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Elixirs, Energy Drinks, Sports Drinks

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Soft Drinks industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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