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Functional Drinks in Venezuela
Euromonitor International, Nov 2010, Pages: 37
The general trend of deceleration in volume experienced in general in the Venezuelan economy has also affected functional drinks, which is somewhat logical given that this is a sector with products with very high unit prices resulting from high costs of imports in some cases. The growing trend of health and wellness, which means more consumers engaging in physical exercise, has been well used by sports drinks brands at the many sporting events organised in different cities around the country...
The Functional Drinks in Venezuela report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Elixirs, Energy Drinks, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Functional Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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