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Laundry Care in the Netherlands

  • ID: 310740
  • May 2015
  • Region: Netherlands, Holland
  • 28 Pages
  • Euromonitor International

Laundry care suffered further declines in the Netherlands during 2014. The major issue for the category during the year was the fact that value sales remained under pressure in the category as a whole. Value growth was eroded as the percentage of laundry care products sold at discounted price rose even further. Downtrading is another major issue in the category as Dutch consumers are increasingly willing to try more affordable private label alternatives to the major brands.

The Laundry Care in Netherlands market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Laundry Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

LAUNDRY CARE IN THE NETHERLANDS

May 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2009-2014
Category Data
Table 2 Automatic Detergents by Type: % Value Analysis 2009/2014
Table 3 Sales of Laundry Care by Category: Value 2009-2014
Table 4 Sales of Laundry Care by Category: % Value Growth 2009-2014
Table 5 Sales of Laundry Aids by Category: Value 2009-2014
Table 6 Sales of Laundry Aids by Category: % Value Growth 2009-2014
Table 7 Sales of Laundry Detergents by Category: Value 2009-2014
Table 8 Sales of Laundry Detergents by Category: % Value Growth 2009-2014
Table 9 Sales of Fabric Softeners by Standard vs Concentrated: % Value 2009-2014
Table 10 NBO Company Shares of Laundry Care: % Value 2010-2014
Table 11 LBN Brand Shares Laundry Care: % Value 2011-2014
Table 12 NBO Company Shares of Laundry Aids: % Value 2010-2014
Table 13 LBN Brand Shares of Laundry Aids: % Value 2011-2014
Table 14 NBO Company Shares of Laundry Detergents: % Value 2010-2014
Table 15 LBN Brand Shares of Laundry Detergents: % Value 2011-2014
Table 16 Forecast Sales of Laundry Care by Category: Value 2014-2019
Table 17 Forecast Sales of Laundry Care by Category: % Value Growth 2014-2019
Procter & Gamble Nederland BV in Home Care (netherlands)
Strategic Direction
Key Facts
Summary 1 Procter & Gamble Nederland BV: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Procter & Gamble Nederland BV: Competitive Position 2014
Unilever Nederland BV in Home Care (netherlands)
Strategic Direction
Key Facts
Summary 3 Unilever Nederland BV: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Unilever Nederland BV: Competitive Position 2014
Executive Summary
Low Consumer Confidence Harms Home Care Sales
Concentration and Integration of Functional Benefits Come To the Fore
Large International Companies and Private Label Dominate
the Retail Distribution of Home Care Moving Away From Supermarkets
Concentration and Shift in Distribution Contribute To Decline in Sales
Key Trends and Developments
Strong Push for Environmental Sustainability in Home Care
Multifunctional Products Take Share From Specialist Products
Supermarkets Are Losing Ground
Market Indicators
Table 18 Households 2009-2014
Market Data
Table 19 Sales of Home Care by Category: Value 2009-2014
Table 20 Sales of Home Care by Category: % Value Growth 2009-2014
Table 21 NBO Company Shares of Home Care: % Value 2010-2014
Table 22 LBN Brand Shares of Home Care: % Value 2011-2014
Table 23 Penetration of Private Label in Home Care by Category: % Value 2009-2014
Table 24 Distribution of Home Care by Format: % Value 2009-2014
Table 25 Distribution of Home Care by Format and Category: % Value 2014
Table 26 Forecast Sales of Home Care by Category: Value 2014-2019
Table 27 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Sources
Summary 5 Research Sources

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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