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Laundry Care in the Netherlands

  • ID: 310740
  • April 2016
  • Region: Netherlands, Holland
  • 28 Pages
  • Euromonitor International
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Laundry care products are seeing an increase in concentration. Indeed, most brands of automatic detergents are seeing smaller average doses per laundry cycle, with the standard for concentrated laundry detergents at 35ml in 2015. This movement is being driven by the fact that more concentrated laundry detergents use less fuel to transport and less packaging. These advantages mean that manufacturers and retailers need to spend less money to get their products into the homes of consumers.

The Laundry Care in Netherlands market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Laundry Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown
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LAUNDRY CARE IN THE NETHERLANDS

April 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2010-2015
Category Data
Table 2 Sales of Automatic Detergents by Type: % Value 2010-2015
Table 3 Sales of Laundry Care by Category: Value 2010-2015
Table 4 Sales of Laundry Care by Category: % Value Growth 2010-2015
Table 5 Sales of Laundry Aids by Category: Value 2010-2015
Table 6 Sales of Laundry Aids by Category: % Value Growth 2010-2015
Table 7 Sales of Laundry Detergents by Category: Value 2010-2015
Table 8 Sales of Laundry Detergents by Category: % Value Growth 2010-2015
Table 9 NBO Company Shares of Laundry Care: % Value 2011-2015
Table 10 LBN Brand Shares of Laundry Care: % Value 2012-2015
Table 11 NBO Company Shares of Laundry Aids: % Value 2011-2015
Table 12 LBN Brand Shares of Laundry Aids: % Value 2012-2015
Table 13 NBO Company Shares of Laundry Detergents: % Value 2011-2015
Table 14 LBN Brand Shares of Laundry Detergents: % Value 2012-2015
Table 15 Forecast Sales of Laundry Care by Category: Value 2015-2020
Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020
Procter & Gamble Nederland BV in Home Care (netherlands)
Strategic Direction
Key Facts
Summary 1 Procter & Gamble Nederland BV: Key Facts
Summary 2 Procter & Gamble Nederland BV: Operational Indicators (global)
Competitive Positioning
Summary 3 Procter & Gamble Nederland BV: Competitive Position 2015
Reckitt Benckiser Nederland BV in Home Care (netherlands)
Strategic Direction
Key Facts
Summary 4 Reckitt Benckiser Nederland BV: Key Facts
Summary 5 Reckitt Benckiser Nederland BV: Operational Indicators (global)
Competitive Positioning
Summary 6 Reckitt Benckiser Nederland BV: Competitive Position 2015
Unilever Nederland BV in Home Care (netherlands)
Strategic Direction
Key Facts
Summary 7 Unilever Nederland BV: Key Facts
Summary 8 Unilever NV: Operational Indicators (global)
Competitive Positioning
Summary 9 Unilever NV: Competitive Position 2015
Executive Summary
Home Care Is Recovering in 2015
Laundry Detergents Shows Upward Movement
Private Label Gains Market Share
Channel Distribution Diversifies
Home Care Set To See Slow Growth
Key Trends and Developments
Environmental Considerations Remain Important
Private Label Shows Strong Growth
Erosion of the Middle of the Market
Market Indicators
Table 17 Households 2010-2015
Market Data
Table 18 Sales of Home Care by Category: Value 2010-2015
Table 19 Sales of Home Care by Category: % Value Growth 2010-2015
Table 20 NBO Company Shares of Home Care: % Value 2011-2015
Table 21 LBN Brand Shares of Home Care: % Value 2012-2015
Table 22 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 23 Distribution of Home Care by Format: % Value 2010-2015
Table 24 Distribution of Home Care by Format and Category: % Value 2015
Table 25 Forecast Sales of Home Care by Category: Value 2015-2020
Table 26 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 10 Research Sources

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown

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Our Clients

  • Unilever N.V.
  • The Sun Products Corporation
  • S.C. Johnson & Son, Inc.
  • Henkel AG & Co. KGaA
  • Reckitt Benckiser Group plc
  • Procter & Gamble Co.