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Laundry Care in the Netherlands Product Image

Laundry Care in the Netherlands

  • Published: September 2013
  • Region: Netherlands, Holland
  • 29 Pages
  • Euromonitor International

Laundry care performed well in the review period, recording a CAGR of 4%, with positive growth of 2% in 2012, both in current value terms. This performance was supported mainly by price promotions, which meant greater volume sales. The most frequent price discounts were product associations and larger volumes for lower prices (buy-two-get-one-free). This strategy proved efficient since nearly 40% of all laundry detergents were sold under discount in 2012 alone.

The Laundry Care in Netherlands market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, READ MORE >

LAUNDRY CARE IN THE NETHERLANDS

September 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2007-2012
Category Data
Table 2 Sales of Laundry Care by Category: Value 2007-2012
Table 3 Sales of Laundry Care by Category: % Value Growth 2007-2012
Table 4 Sales of Laundry Aids by Category: Value 2007-2012
Table 5 Sales of Laundry Aids by Category: % Value Growth 2007-2012
Table 6 Sales of Laundry Detergents by Category: Value 2007-2012
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2007-2012
Table 8 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2007-2012
Table 9 Laundry Care Company Shares 2008-2012
Table 10 Laundry Care Brand Shares 2009-2012
Table 11 Laundry Aids Company Shares 2008-2012
Table 12 Laundry Aids Brand Shares 2009-2012
Table 13 Laundry Detergents Company Shares 2008-2012
Table 14 Laundry Detergents Brand Shares 2009-2012
Table 15 Forecast Sales of Laundry Care by Category: Value 2012-2017
Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2012-2017
Dalli De Klok BV in Home Care (netherlands)
Strategic Direction
Key Facts
Summary 1 Dalli De Klok BV: Key Facts
Summary 2 Dalli De Klok BV: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Dalli De Klok BV: Competitive Position 2012
Spotless Benelux BV in Home Care (netherlands)
Strategic Direction
Key Facts
Summary 4 Spotless Benelux BV: Key Facts
Summary 5 Spotless Benelux BV: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Spotless Benelux BV: Competitive Position 2012
Executive Summary
A Wave of Uncertainty Affects the Market in 2012
Packaging and Fragrance Innovations Boost Sales
Private Label Extends Lead Over Top Brands
Discounters and Internet Retailing on the Rise
Economic Situation Is Likely To Cast A Shadow Over Growth Prospects
Key Trends and Developments
Environmentally-friendly Product Ranges Expand
Internet Retailing Makes A Bold Move Forwards
Concentrated Formulas Are in Greater Demand
Structural Shifts in Packaging
Private Label Strengthens Its Leadership in Home Care
Market Indicators
Table 17 Households 2007-2012
Market Data
Table 18 Sales of Home Care by Category: Value 2007-2012
Table 19 Sales of Home Care by Category: % Value Growth 2007-2012
Table 20 Home Care Company Shares 2008-2012
Table 21 Home Care Brand Shares 2009-2012
Table 22 Penetration of Private Label by Category 2007-2012
Table 23 Sales of Home Care by Distribution Format: % Analysis 2007-2012
Table 24 Sales of Home Care by Category and Distribution Format: % Analysis 2012
Table 25 Forecast Sales of Home Care by Category: Value 2012-2017
Table 26 Forecast Sales of Home Care by Category: % Value Growth 2012-2017
Sources
Summary 7 Research Sources

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