Nappies/Diapers/Pants in Italy

Euromonitor International, September 2012, Pages: 34

Italy’s birth rate declined further during 2011, falling to 9.37 births per 1,000 people in a continuation of the declines which have been registered since 2009. This phenomenon is due mainly to the economic crisis, which has led to Italian people having fewer babies.

Euromonitor International's Nappies/Diapers/Pants in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Disposable Pants, Nappies/Diapers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Nappies/Diapers/Pants market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

NAPPIES/DIAPERS/PANTS IN ITALY
Euromonitor International
September 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2006-2011
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2006-2011
Table 3 Nappies/Diapers/Pants Retail Company Shares 2007-2011
Table 4 Nappies/Diapers/Pants Retail Brand Shares 2008-2011
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2011-2016
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2011-2016
Fater SpA in Tissue and Hygiene (italy)
Strategic Direction
Key Facts
Summary 1 Fater SpA: Key Facts
Summary 2 Fater SpA: Operational Indicators
Company Background
Production
Summary 3 Fater SpA: Production Sites 2011
Competitive Positioning
Summary 4 Fater SpA: Competitive Position 2011
Kimberly-Clark SpA in Tissue and Hygiene (italy)
Strategic Direction
Key Facts
Summary 5 Kimberly-Clark SpA: Key Facts
Summary 6 Kimberly-Clark SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Kimberly-Clark SpA: Competitive Position 2011
SCA Hygiene Products SpA in Tissue and Hygiene (italy)
Strategic Direction
Key Facts
Summary 8 SCA Hygiene Products SpA: Key Facts
Summary 9 SCA Hygiene Products SpA: Operational Indicators
Company Background
Production
Summary 10 SCA Hygiene Products SpA: Production Statistics 2011
Competitive Positioning
Summary 11 SCA Hygiene Products SpA: Competitive Position 2011
Executive Summary
2011 Growth in Line With the Review Period Cagrs
Price Increases Are Mitigated by Promotional Activities and Bulk Purchases
Private Label Takes the Lead
Grocery Retailers Lead Tissue and Hygiene As the Price War Intensifies
Modest Growth Ahead, As Volume Sales Have Little Room for Organic Growth
Key Trends and Developments
Italian Ageing Population - A Challenge for Some, An Opportunity for Others
Intense Battle Between Private Label and Multinationals - A Route To Polarisation
Are Italians Becoming Greener?
New Marketing Strategies
Consumption Patterns Still Impacted by Economic Difficulties
Market Indicators
Table 7 Birth Rates 2006-2011
Table 8 Infant Population 2006-2011
Table 9 Female Population by Age 2006-2011
Table 10 Total Population by Age 2006-2011
Table 11 Households 2006-2011
Table 12 Forecast Infant Population 2011-2016
Table 13 Forecast Female Population by Age 2011-2016
Table 14 Forecast Total Population by Age 2011-2016
Table 15 Forecast Households 2011-2016
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2006-2011
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2006-2011
Table 18 Tissue and Hygiene Retail Company Shares 2007-2011
Table 19 Tissue and Hygiene Retail Brand Shares 2008-2011
Table 20 Penetration of Private Label by Category 2006-2011
Table 21 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2006-2011
Table 22 Retail Sales of Tissue and Hygiene by Category and Distribution Format: % Analysis 2011
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2011-2016
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 12 Research Sources

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