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RTD Tea in Romania
Euromonitor International, May 2011, Pages: 34
Emerging during the review period, RTD tea took advantage of its perception as being fashionable and upmarket, and enjoyed affiliation with the developing trend for consumption of natural and healthy products, which generally include non-carbonated soft drinks. The health attributes such as antioxidants, especially for green tea, also contributed to its success. However, this trend was noticeable only in Bucharest and other large cities, where higher consumer purchasing power contributed to...
The RTD Tea in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the RTD Tea market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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