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Sun Care in Germany
Euromonitor International, July 2012, Pages: 31
Sales of sun care products had a strong performance in 2011, growing by 3% in current value and by 2% in volume over 2010. Sun care products profited from the Germans’ preference for taking holidays in southern countries. The good economic situation in Germany led to an increase in disposable incomes, which was frequently spent on travelling. The increase in sales of products with high SPFs and the warm summer of 2011 also contributed to high sales of sun care products.
Euromonitor International's Sun Care in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Aftersun, Self-Tanning, Sun Protection.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Sun Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
SUN CARE IN GERMANY
Euromonitor International
July 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Sun Care by Category: Value 2006-2011
Table 2 Sales of Sun Care by Category: % Value Growth 2006-2011
Table 3 Sun Care Company Shares 2007-2011
Table 4 Sun Care Brand Shares 2008-2011
Table 5 Sun Care Premium Brand Shares 2008-2011
Table 6 Forecast Sales of Sun Care by Category: Value 2011-2016
Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2011-2016
Table 8 Sales of Sun Protection by Format: % Value Analysis 2006-2011
Table 9 Sales of Self-Tanning by Format: % Value Analysis 2006-2011
Beiersdorf AG in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 1 Beiersdorf AG: Key Facts
Summary 2 Beiersdorf AG: Operational Indicators
Company Background
Production
Summary 3 Beiersdorf AG: Production Statistics 2011
Competitive Positioning
Summary 4 Beiersdorf AG: Competitive Position 2011
L'Oréal Deutschland GmbH in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 5 L'Oréal Deutschland GmbH: Key Facts
Summary 6 L'Oréal Deutschland GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 L'Oréal Deutschland GmbH: Competitive Position 2011
Weleda AG in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 8 Weleda AG: Key Facts
Summary 9 Weleda AG: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Weleda AG: Competitive Position 2011
Executive Summary
Continued Growth for Beauty and Personal Care in 2011
Men's Grooming and Niche Sets/kits Among the Fastest Growing in 2011
Big Multinationals Lead the Market, Including Local Giants
Parapharmacies/drugstores Remain Most Popular Channel
Stagnating Future Inevitable But Pockets of Growth Remain
Key Trends and Developments
Trading Up Leads To Declining Shares for Cheap Mass Brands and Private Label
Value-added Products Grow As Consumers Seek Good Value for Their Money
Naturalness Remains Key Trend Within Beauty and Personal Care
Ageing Population Remains A Growth Opportunity
Growing Popularity of E-commerce Boosts On-line Sales
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2006-2011
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2006-2011
Table 12 Sales of Premium Cosmetics by Category: Value 2006-2011
Table 13 Sales of Premium Cosmetics by Category: % Value Growth 2006-2011
Table 14 Beauty and Personal Care Company Shares by NBO 2007-2011
Table 15 Beauty and Personal Care Company Shares by GBO 2007-2011
Table 16 Beauty and Personal Care Brand Shares 2008-2011
Table 17 Penetration of Private Label by Category 2006-2011
Table 18 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2006-2011
Table 19 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2011
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 22 Forecast Sales of Premium Cosmetics by Category: Value 2011-2016
Table 23 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2011-2016
Appendix
Definitions
Sources
Summary 11 Research Sources
Babies and men – disposable income and declining birth rates
The economic climate is also having an impact on German consumers beyond the immediate purchase decision. Germany's birth rate, for example, is at an all-time low and one of the lowest in Europe. While Germany's population is ageing, young Germans are concerned about the uncertain political and economic situation. Consequently, they opt for delaying having a family or decide not to have a family at all. This, in turn, is affecting demand for related products, with a strong decline in baby care products for example, while the ageing population is boosting demand for nourishers/anti-agers and anti-cellulite body care.
Only a small percentage of German men's disposable income has typically been spent on cosmetics and toiletries. The industry has realised the potential in this particular consumer segment and has been targeting it over the review period. Men's grooming products thus registered healthy growth between 2000 and 2005.
Companies Mentioned Include:
- Alticor Inc
- Antonio Puig SA
- Avon Cosmetics GmbH
- Avon Products Inc
- Beauté Prestige International GmbH
- Beiersdorf AG
- Bic Deutschland GmbH
- Bic SA, Sté
- Biodroga Cosmetics GmbH
- Body Shop Plc, The
- Boots Co Plc, The
- Boots Healthcare Deutschland GmbH
- Böttger GmbH
- Braukmann Kosmetik GmbH, Hildegard
- Burnus GmbH
- Calvin Klein Cosmetics Vertriebs GmbH
- Chanel GmbH & Co KG
- Chanel SA
- Christian Dior GmbH, Parfums
- Church & Dwight Co Inc
- Clairol GmbH
- Clarins SA
- Colgate-Palmolive Co
- Combe Inc
- Combe Pharma
- Cosmopolitan Cosmetics GmbH
- Coty Deutschland GmbH
- Coty Inc
- Dalli-Werke Mäurer & Wirtz GmbH & Co KG
- Dr Scheller Cosmetics AG
- Energizer Holdings Inc
- Estée Lauder Cos Inc
- Euroitalia Srl
- Florena Cosmetic GmbH
- Fribad Cosmetics GmbH
- Gaba GmbH
- Gaba Holding AG
- Gianni Versace SpA
- Gillette Co, The
- Gillette Deutschland GmbH & Co
- GlaxoSmithKline Plc
- Goldwell GmbH
- Gucci Group NV
- Guhl Ikebana GmbH
- Henkel KGaA
- Hormocenta Cosmetics
- Johnson & Johnson Inc
- Kalina Concern OAO
- Kao Chemicals GmbH
- Kao Corp
- Kenzo Parfums GmbH
- Laboratoires Garnier
- Lancaster Group Deutschland GmbH
- Lever Fabergé Deutschland GmbH
- L'Oréal Groupe
- Lornamead Group
- LVMH Moët Hennessy Louis Vuitton
- LVMH Perfumes & Cosmetics GmbH
- Mary Kay Inc
- Murnauer Markenvertrieb GmbH
- Nestlé Nutrition GmbH
- Nestlé SA
- Oral-B Laboratories GmbH
- P&G Prestige Beauté GmbH
- Pfizer Consumer Healthcare GmbH
- Pfizer Inc
- Pierre Fabre Participations SA
- Pierre Fabre SA, Laboratoires
- Procter & Gamble GmbH
- Puig Beauty & Fashion Group SL
- Reckitt Benckiser Plc
- Rufin Cosmetic GmbH
- Sara Lee Corp
- Schwarzkopf & Henkel Cosmetics GmbH
- Sebapharma GmbH & Co
- Shiseido Co Ltd
- Unilever Group
- Weleda AG
- Wella AG
- Wilkinson Sword GmbH
- Yves Rocher GmbH
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