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Vitamins and Dietary Supplements in Denmark
Euromonitor International, March 2012, Pages: 47
Vitamins and dietary supplements grew by 1% in current terms in 2011 to reach sales of DKr961 million. Consumer health awareness is at an all time high which is encouraging the strong growth of the category. Innovations and new product developments are also facilitating this growth by helping to broaden the appeal of the category. The growth rates, however, were hampered by slow economic recovery and a rising unemployment rate, which affected vitamins and dietary supplements more than other OTC...
The Vitamins and Dietary Supplements in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics and Bottled Nutritive Drinks, Vitamins.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Vitamins and Dietary Supplements market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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