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Vitamins and Dietary Supplements in Sweden
Euromonitor International, July 2011, Pages: 37
Innovation is a key driver of Swedish vitamins and dietary supplements. Innovation is particularly evident in the format/packaging and marketing of products. Examples of innovations within format/packaging are sticks, sprays and so-called day-packs. A day-pack contains the daily vitamin and dietary supplement needs of consumers. Friggs Multiman Optimal and Friggs Multikvinna Opitmal are brand examples of day-packs. These two products are also examples of another important trend shaping category...
The Vitamins and Dietary Supplements in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Child-Specific Vitamins and Dietary Supplements, Dietary Supplements, Tonics and Bottled Nutritive Drinks, Vitamins.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Vitamins and Dietary Supplements market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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