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Market For Sports Food and Drinks in the United States 2005
Mintel, Oct 2005, Pages: 95
The combined sports food and drink category grew an impressive 48% between 2000 and 2005, one of the highest growth rates among all food and beverage categories. Sales grew steadily from 2000 to 2005, reaching $6.1 billion (excluding sales through Wal-Mart).
In this report, we clearly identify the principal external factors driving or curtailing growth in the sports active consumer market. Although sports bars and drinks play an important role in the increased size of the combined category, energy drink sales are clearly driving growth in the total sports food and drink market. Between 2000 and 2005, energy drinks enjoyed meteoric growth and added nearly 15 percentage points to its market share.
Exclusive consumer research reveals the attitudes, needs and behavior of sports active consumer consumers, with analysis broken down by both demographic characteristics, and sports active consumer types (athletes, dieters, etc.). Six years of specific sales data provide a factual and impartial presentation of the market as a whole. We also evaluate the performance of individual sectors in the market (sports drinks, protein liquid/powder drinks, energy drinks, energy and wellness bars, athletic bars), and provides information about the major companies and brands.
We use the SPSS forecasting package to create a five-year forecast of U.S. retail sales in the sports active consumer market, revealing potential opportunities for growth and product development.
For the purposes of this report, the sports food and drink consumer has been defined as consumers who purchase such foods, regardless of the usage scenario. As such, the sports food and drink consumer includes consumers with varying levels of participation in sports activities. Usage is motivated by factors such as energy, stimulation boost, flavor enjoyment and other dynamics. In some instances, consumers may seek ingredients such as glucose, caffeine and taurine, as well as other health-oriented ingredients such as ginseng and various vitamins and minerals.
This report contains US IRI InfoScan data.
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