Winning Ideas for Marketing an Adult Day Care, Live Audio-Conference on CD-ROM

  • ID: 311037
  • November 2005
  • Managed Care Information Center
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Marketing your adult day care center can significantly increase awareness and boost census. The problem, however, is adult day centers are often strapped for additional funds to advertise their programs or are unable to identify the most effective ways to market the uniqueness of their center.

“Winning Ideas for Marketing an Adult Day Care Center,” a new one-hour executive-level tele-briefing was held on Thursday, June 2, 2005.

“Marketing should be a part of a well thought out strategy for visibility in the community one serves and not just a sales/recruitment approach for potential clients and their families,” according to an adult day services director in North Carolina.

Budget and time constraints, the negative stigma of adult day services, and finding ways to market the uniqueness of individual centers are among the biggest obstacles faced by those in charge of marketing adult day programs, according to participants in an exclusive Adult Day Services Letter online marketing survey.

“Our biggest barrier in getting people to utilize day services is in getting people to realize the benefits of day services and overcoming READ MORE >

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