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Advanced Televisions - Opportunities and Challenges in the TV Semiconductor Market
Jon Peddie Research
Who's going to be the "Intel" in your living room?
Consumer electronics and semiconductor companies are playing their own version of Survivor, this time slugging it out for the grand prize: domination of the advanced television (ATV) market. We have just released a new study, "JPR Special Report:: Advanced Televisions," focusing on the players, technologies, and market conditions that affect the future of digital television. With only five companies controlling 70% of the total ATV semiconductor revenue in 2004 and no one providing a true single-chip solution from tuner to LVDS for digital TV, it's no wonder that competition and collaboration are heating up to win in a market that is anticipated to grow to $1.9 billion in 2009.
About This Report
What you won't find in this report
Definitions and Methodology
System Blocks in the Modern TV
Tuner and demodulation
Comb filtering and video decoding
Scaler and video processing
The huge opportunity
New displays need more processing
Worldwide digital conversion
How do ATSC and Digital-Cable-Ready conversion affect semiconductor companies?
Crowded and complex landscape: Challenges and opportunities
Winners and losers
How will new technologies get integrated into the TV?
We can, so we will
Consumer return factor
Internet Protocol TV (IPTV)
DRM and copyrights
Follow the money
Where will the customers come from?
What to expect in future semiconductors
Better video quality
Y/C color separation
2D comb filtering
3D adaptative motion de-interlacing.
3D motion compensation
Video processing pipeline—10 vs. 8 bits
Chinese TV manufacturers
Changhong Electric Co. Ltd.
Analog component companies
Semiconductor Companies and Products
GM1501/1601 display controller
GM5221 multifunction LCD monitor controller
Leonardo DTV reference design
Nexperia PNX5000 family
TV810 ATSC reference platform
ATV Semiconductor Market Forecast
Forecast by Region
Market Segmentation Forecast
ATV Semiconductor Market Share
TV Broadcast Standards
SECAM (Sequentiel Couleur)
Interlaced and Progressive formats
YUV color space