Advanced Televisions - Opportunities and Challenges in the TV Semiconductor Market

Jon Peddie Research

Who's going to be the "Intel" in your living room?

Consumer electronics and semiconductor companies are playing their own version of Survivor, this time slugging it out for the grand prize: domination of the advanced television (ATV) market. We have just released a new study, "JPR Special Report:: Advanced Televisions," focusing on the players, technologies, and market conditions that affect the future of digital television. With only five companies controlling 70% of the total ATV semiconductor revenue in 2004 and no one providing a true single-chip solution from tuner to LVDS for digital TV, it's no wonder that competition and collaboration are heating up to win in a market that is anticipated to grow to $1.9 billion in 2009.

Introduction
About This Report
What you won't find in this report
Executive Summary
Definitions and Methodology
System Blocks in the Modern TV
Tuner and demodulation
Analog-to-digital converter
Comb filtering and video decoding
De-interlacing
Scaler and video processing
Current Market
The huge opportunity
New displays need more processing
Worldwide digital conversion
How do ATSC and Digital-Cable-Ready conversion affect semiconductor companies?
Crowded and complex landscape: Challenges and opportunities
Winners and losers
TV trends
How will new technologies get integrated into the TV?
We can, so we will
Consumer return factor
Conclusion
Internet Protocol TV (IPTV)
H.264 codecs
DRM and copyrights
Follow the money
Where will the customers come from?
What to expect in future semiconductors
Better video quality
Y/C color separation
2D comb filtering
3D adaptative motion de-interlacing.
3D motion compensation
MPEG-2 decoding
Video processing pipeline—10 vs. 8 bits
New connections
Chinese TV manufacturers
Changhong Electric Co. Ltd.
Haier
HiSense
Konka
Skyworth
SVA
TCL/TTE
Semiconductor Positions
Video-processing companies
Challenges
MPEG companies
Challenges
Analog component companies
Challenges
Integration trends
Summary
Semiconductor Companies and Products
ATI
Products
Xilleon 210VC
Broadcom
Products
BCM 3560
Genesis
Products
GM1501/1601 display controller
GM5221 multifunction LCD monitor controller
FLI2300 family
FLI8125 (Hudson)
FLI8532 (Cortez)
Intel/Oplus
Products
Monet
Leonardo DTV reference design
LSI
Product
VDP-7500
Micronas
Product 42
VPC32XX
VCT49xy
FRC 9429A
National Semiconductor
Products
AVC5000
AVC2500
Philips
Products
Nexperia PNX5000 family
SAA711X family
TDA15500
TV810 ATSC reference platform
PNX855x
PNX201x
Pixelworks
Products
PW118/PW218/PW318
PWM2000
PW2200/2300
PW3200/3300
PW106/328
Silicon Image
Products
SiI8100
Trident Microsystems
Products
PanelTV
DPTVSVP
HiDTV
Zoran
Products
SupraHD
ATV Semiconductor Market Forecast
Forecast by Region
Market Segmentation Forecast
ATV Semiconductor Market Share
Appendix
Data Tables
Conclusion
CableCard
TV Broadcast Standards
Analog Standards
NTSC
PAL
SECAM (Sequentiel Couleur)
DTV standards
Interlaced and Progressive formats
Modulation techniques
VSB
8-VSB
QAM
COFDM
YUV color space

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