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Wireless Email and Messaging for Business: Poised but Waiting
In-Stat/MDR, Nov 2005, Pages: 38
The business mobile email and messaging market is huge — 20 million to 30 million in the addressable US market, alone. Several current solution providers are rapidly acquiring market share, but the market still remains underserved. Mobile workers see the value of mobile data services in general, but use them for little more than email and simple text messaging. Companies that can provide imaginative and innovative products to provide end users with faster networks, more powerful handsets, and rich data services have enormous opportunities to serve a market that is expected to grow exponentially in the near future.
This report explains the categories of mobile email messaging systems and outlines how to define the appropriate balance of the cost-control-complexity-convenience tradeoffs when selecting among the many solutions available. It also examines the products, competitive positions, and market insights of four companies that provide innovative mobile messaging solutions today. Finally, it presents results from a survey of mobile professionals and, furthermore, what those results indicate. Companies offering, or wanting to offer, any component of a mobile messaging system — software, servers, handsets, infrastructure equipment, or air time — will want to make this report a part of their product planning or positioning.
The report 'Wireless Email and Messaging for Business: Poised but Waiting' found the following:
- RIM remains the leader in the mobile messaging and data market, but other players have arrived.
- Respondents to a survey of mobile professionals don't use mobile data for much more than email and simple text messaging, and they typically connect via wireless PC modems rather than handsets.
- The next 'killer app' after mobile email will be sales force automation, followed by field force automation.
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