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China Mobile Data Adoption Study
Pyramid Research, Inc, Dec 2005, Pages: 77
Chinas mobile market is set to eclipse 742m subscribers by 2010, presenting a great opportunity for the sale of mobile data content, infrastructure and terminal equipment. The China Mobile Data Adoption Study helps to quantify the market opportunity by assessing current consumer adoption levels and usage patterns for mobile data. Consisting of over 500 interviews with wireless subscribers, the study gauges current mobile data usage habits, content preferences and propensity to adopt new services.
This study provides quantitative market intelligence on mobile data consumption patterns in this pre-3G country, offering insight into the overall market potential. It helps vendors, mobile operators and content owners accurately size market demand and develop services, pricing and distribution channels to increase mobile data usage with current and future subscribers.
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