Fast Food in Germany

Euromonitor International, September 2012, Pages: 43

In the context of the demographic trend (with the German population ageing at an unprecedented level, and fast food target group being rather young people) as well as the constant increase in overweight and even obese people (and fast food being made responsible to a large degree by many experts and the media), the continued success of fast food in Germany (no negative year in retail value terms throughout the whole review period) seems a little baffling, yet can be explained by the fact that...

Euromonitor International's Fast Food in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Asian Fast Food, Bakery Products Fast Food, Burger Fast Food, Chained Fast Food, Chicken Fast Food, Convenience Stores Fast Food, Fast Casual Dining, Fish Fast Food, Ice Cream Fast Food, Independent Fast Food, Latin American Fast Food, Middle Eastern Fast Food, Other Fast Food, Pizza Fast Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Fast Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

FAST FOOD IN GERMANY
Euromonitor International
September 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Fast Food by Category: Units/Outlets 2006-2011
Table 2 Fast Food by Category: Number of Transactions 2006-2011
Table 3 Fast Food by Category: Foodservice Value 2006-2011
Table 4 Fast Food by Category: % Units/Outlets Growth 2006-2011
Table 5 Fast Food by Category: % Transaction Growth 2006-2011
Table 6 Fast Food by Category: % Foodservice Value Growth 2006-2011
Table 7 Sales of Bakery Products Fast Food by Type 2008-2011
Table 8 Global Brand Owner Shares of Chained Fast Food 2007-2011
Table 9 Brand Shares of Chained Fast Food 2008-2011
Table 10 Forecast Sales in Fast Food by Category: Units/Outlets 2011-2016
Table 11 Forecast Sales in Fast Food by Category: Number of Transactions 2011-2016
Table 12 Forecast Sales in Fast Food by Category: Foodservice Value 2011-2016
Table 13 Forecast Sales in Fast Food by Category: % Units/Outlets Growth 2011-2016
Table 14 Forecast Sales in Fast Food by Category: % Transaction Growth 2011-2016
Table 15 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2011-2016
Burger King Deutschland GmbH in Consumer Foodservice (germany)
Strategic Direction
Key Facts
Summary 1 Burger King Deutschland GmbH: Key Facts
Summary 2 Burger King Deutschland GmbH: Operational Indicators
Company Background
Suppliers
Competitive Positioning
Summary 3 Burger King Deutschland GmbH: Competitive Position 2011
Kochlöffel GmbH in Consumer Foodservice (germany)
Strategic Direction
Key Facts
Summary 4 Kochlöffel GmbH: Key Facts
Summary 5 Kochlöffel GmbH: Operational Indicators
Company Background
Suppliers
Competitive Positioning
Summary 6 Kochlöffel GmbH: Competitive Position 2011
McDonald's Deutschland Inc in Consumer Foodservice (germany)
Strategic Direction
Key Facts
Summary 7 McDonald's Deutschland Inc: Key Facts
Summary 8 McDonald's Deutschland Inc: Operational Indicators
Company Background
Suppliers
Competitive Positioning
Summary 9 McDonald's Deutschland Inc: Competitive Position 2011
Nordsee Fisch-spezialitäten GmbH in Consumer Foodservice (germany)
Strategic Direction
Key Facts
Summary 10 Nordsee Fisch-Spezialitäten GmbH: Key Facts
Summary 11 Nordsee Fisch-Spezialitäten GmbH: Operational Indicators
Company Background
Suppliers
Competitive Positioning
Summary 12 Nordsee Fisch-Spezialitäten GmbH: Competitive Position 2011
Executive Summary
Positive Economic Performance Bolsters Consumer Foodservice
Exotic Drink From Taiwan Makes Its Way Across Germany
Mcdonald's Strengthens Market Leadership
Independent Consumer Foodservice Loses Out To Chained Consumer Foodservice
Reluctant Demand To Be Expected in View of Economic Slowdown
Key Trends and Developments
Economic Recovery Benefits Consumer Foodservice in Germany Considerably
Health and Wellness With Increased Influence on Consumer Foodservice
Lifestyle Issues Increase Influence on Consumer Foodservice in Germany
Online Presence Becomes Increasingly Important for Foodservice Operators
Exotic Variants and Alternatives Increasingly Arouse Consumers' Interest
Market Data
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: 2006-2011
Table 17 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2006-2011
Table 18 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2011
Table 19 Consumer Foodservice by Eat in Vs Takeaway 2011
Table 20 Consumer Foodservice by Food Vs Drinks Split 2011
Table 21 Sales in Consumer Foodservice by Location 2006-2011
Table 22 Leading Chained Consumer Foodservice Brands by Number of Units 2011
Table 23 Chained Consumer Foodservice Company Shares 2007-2011
Table 24 Chained Consumer Foodservice Brand Shares 2008-2011
Table 25 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2011-2016
Table 26 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2011-2016
Appendix
Table 27 Consumer Expenditure on Consumer Foodservice (net) 2005-2010
Operating Environment
Sources
Summary 13 Research Sources

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