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Darwin Laughs Again: Exploring Enterprise Perceptions of US Mergers, US Enterprises (1,000+ Employees)

In-Stat/MDR, Nov 2005, Pages: 22


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Brand perception data is presented for each of the providers. For the national providers (AT&T, Sprint, and MCI), perceptions among customers and non-customers are compared. For the regional providers (BellSouth, Qwest, SBC, Verizon, and Comcast), perceptions among in-region and out-of-region firms are compared.

Data on the perceptions concerning three recent telcom mergers is also presented. The mergers included in the research are: Cingular/AT&T Wireless, Sprint/Nextel, and SBC/AT&T.

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