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Hot Drinks in China: A Market Analysis
Access Asia Ltd, Dec 2005, Pages: 195
The hot drinks market in China has grown strongly over recent years. The total consumer market (including retail and HoReCa markets) value reached RMB57.97bn (US$7.00bn) in 2004, up by 78.69% since 1998, with an average annual growth rate of 13.12%. The market is a key focus of marketing activity in China, especially to the children's and young adult markets. As Chinese consumers become wealthier, so they are becoming able to buy more expensive brands of tea and coffee more frequently. This is pushing up the average unit cost of hot drinks purchases, and this is helping to push up the value of the market.
REPORT COVERAGE
This report covers the market for hot drinks in the People's Republic of China. The report includes the following market sectors:
- Tea, both loose and in bags;
- Coffee, including instant, ground, beans and other forms sold retail;
- Other hot drinks, including chocolate-based and malted drinks.
KEY REPORT FEATURES
This newly updated and expanded report includes:
- Overview of current value retail sales for China's total food & beverage market, with sales statistics up to 2004;
- Volume & value consumer market size for hot drinks in China by province and sector, including market growth and per capita consumption, up to 2004;
- Leading hot drinks manufacturers' market shares;
- Retail pricing trends of hot drinks in China, including regional and sector breakdown, up to 2004;
- Volume & value forecast hot drinks in china, including market size, consumption & expenditure by distribution split and sales growth by sector, up to 2009;
- Marketing & advertising analysis;
- Hot drinks wholesale and retail distribution analysis, including leading wholesalers and sales by distribution channels and outlet types, up to 2004;
- Statistical analysis of China's hot drinks industry by sector, with value & volume production up to 2004;
- Data on key hot drinks manufactures in China;
- Profiles of leading domestic and foreign hot drinks companies in China;
- Key contacts & trade events;
- Overview of China's demographics and macroeconomics.
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