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Viewing report
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Digital Television in the United States 2007
Mintel, April 2007, Pages: 97
The market for digital and high-definition (HD) televisions has finally hit its stride, showing a phenomenal 63% growth in 2006 alone. This report takes a comprehensive look at how adoption of HD technology is progressing and the challenges faced by manufacturers and retailers in maintaining profitability despite booming sales growth. The report offers a review of the latest HDTV models from major manufacturers and makes suggestions on how marketers can better reach consumers.
Analysis and insights offered include:
- What factors are driving consumers to upgrade their TVs?
- Why have HDTV prices fallen so drastically in such a short time frame?
- Which technologies are hot and which will land on top?
- What new features might boost competing technologies to higher sales?
- Which retailers account for the highest share of HDTV sales?
- Why aren’t major marketers successfully differentiating their brands?
- Insights are supported by exclusive consumer research, which provides perspective into topics such as:
- What percentage of consumers are in the market for a new TV?
- What type and size of TV are most consumers looking for?
- What factors influence the likelihood of an HDTV purchase?
- How much are consumers willing to spend on a TV?
- Which demographics are most attracted to each TV type?
- Are consumers getting smarter about HDTV technology?
- Where are consumers looking for information when they shop?
In addition, the Future and Forecast section of this report enters a discussion on potential means of combating commoditization, along with forecasted sales by segment, including LCD, plasma, RPTV, CRT, and front projection.
Types of televisions covered by this report:
- Flat-panel plasma
- Flat-panel LCD
- Rear-projection TV
- Front-projection TV
- Standard CRT that receive or display digital images (as opposed to analog signals)
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