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Footwear in the United States 2010
Mintel, Nov 2010, Pages: 84
The footwear market reached a total of $46.5 billion in estimated sales for 2010, showing a seemingly surprising increase in sales in spite of the continuing economic crisis in the U.S. Mintel’s research reveals how the footwear market has withstood some of the impact of a recession that has led families to economize when and where possible. These factors have forced manufacturers and retailers to respond by offering more value in the form of lower price points over a variety of footwear to consumers who are loath to spending any money.
In order to fully explore the factors affecting the footwear market, this report takes a closer look at the following:
- How a company like zappos.com has used social media and other new channels to become an industry leader, while also relying on old-fashioned principles, such as exemplary customer service
- The impact of the growing Hispanic population on the footwear market, as Mintel’s custom consumer research reveals that Hispanics over-index on shoe purchases, and the reasons for these purchases
- The specific reasons why the footwear market has not been negatively impacted by the recession, as so many other product categories have
- What’s new to the retail landscape and what innovations have been introduced in fitness and eco-friendly footwear, including pop-up stores as a new channel, footwear that increases muscle fitness, and the promise of eco-friendly footwear choices
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